Ride or Die

Uber Temporarily Drops ‘Surge Pricing’ for Riders in NYC After Price-Gouging Complaints

(Photo: File)

Just before noon today, Uber, the San Francisco-based request-a-ride app decided to temporarily turn off what the company calls “surge pricing,” but only for riders. “We¬†turned off surge for consumers, but to get drivers out we’re paying them the surge price,” Uber CEO Travis Kalanick told Betabeat by email, offering the example of paying drivers double, but charging customers the normal price.

“This way,” he said, “We can maximize the number of drivers on the road.” Turning off the surge pricing will result in “huge losses for the business,” he noted. But Uber will “do it as long as we can today while we figure out more sustainable ways to keep supply up while the city is in need.” Read More