It's Zuck's World We're Just Living In It

Facebook Attempts Profundity, Ends Up Explaining the Meaning of Chairs

Cover company. (Photo: Courtesy Bloomberg Businessweek)

Facebook has just reached its billionth monthly active user. On this momentous numerical occasion, the company has released its first “brand video,” which Mark Zuckerberg promptly posted to his timeline.

Zuck describes the video as a solemn affair: “We honor the everyday things people have always made to bring us together.”

The minute-and-a-half-long video, made by Portland-based ad agency Wieden & Kennedy*, that follows actually devotes 35 seconds to the virtues of chairs as social device. It then goes on to explain how these places to park your butt are just like Facebook, when you really think about it. Additional points of comparison: doorbells, airplanes, bridges. Read More