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	<title>Betabeat &#187; matt hackett</title>
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		<title>Tumblr Head of Brand Strategy &amp; Marketing Matt Hackett Leaves Company</title>

		<comments>http://betabeat.com/2012/05/tumblr-head-of-brand-strategy-and-marketing-matt-hackett-takes-his-leave/#comments</comments>
		<pubDate>Fri, 11 May 2012 17:57:37 -0400</pubDate>
					<link>http://betabeat.com/2012/05/tumblr-head-of-brand-strategy-and-marketing-matt-hackett-takes-his-leave/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=45221</guid>
		<description><![CDATA[<div class="mceTemp">
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<p><div id="attachment_45236" class="wp-caption alignleft" style="width: 210px"><a href="http://www.betabeat.com/2012/05/11/tumblr-head-of-brand-strategy-and-marketing-matt-hackett-takes-his-leave/matt-hackett-1-2/" rel="attachment wp-att-45236"><img class="size-full wp-image-45236" title="matt-hackett (1)" src="http://nyobetabeat.files.wordpress.com/2012/05/matt-hackett-11.jpg" alt="" width="200" height="200" /></a><p class="wp-caption-text">Mr. Hackett (LinkedIn)</p></div></p>
<p>Just a couple of weeks ago, Tumblr president John Maloney <a href="http://www.betabeat.com/2012/04/30/tumblr-president-john-maloney-dips-out-thanks-everyone/" target="_blank">took his leave</a> of the company. Now <a href="http://sixtimesanhour.com/2012/05/exclusive-tumblrs-head-of-brand-strategy-and-marketing-leaves-the-company/" target="_blank">we hear</a> that head of brand strategy and marketing (and former Betabeat <a href="http://www.betabeat.com/2011/11/17/new-york-techs-20-most-poachable-players/#slide7" target="_blank">Poachable</a>) Matt Hackett has departed, too. Formerly Tumblr's VP of engineering, Mr. Hackett moved to his current role in September of last year.</p>
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<p>He's the second major departure (after Mr. Maloney) since the advent of <a href="http://www.betabeat.com/2012/04/18/breaking-tumblr-to-start-selling-ads-after-all/" target="_blank">a kind of advertising</a> on the platform.</p>
<p>Mr. Hackett announced his departure via email, as<a href="http://sixtimesanhour.com/2012/05/exclusive-tumblrs-head-of-brand-strategy-and-marketing-leaves-the-company/" target="_blank"> first reported </a>by Reuters social media editor Matthew Keys (AKA @<a href="https://twitter.com/#!/producermatthew" target="_blank">producermatthew</a>). He didn't elaborate on his reasons, but apparently before making his decision, he talked it over with a host of people up to and including David Karp. Appropriately enough, Mr. Hackett<a href="http://matthew.tumblr.com/post/22858272337/a-memorial-gif-t-for-my-last-day-at-tumblr-i#notes" target="_blank"> has since uploaded</a> a memorial gif to his personal Tumblr, along with the note, "I will definitely miss you guys."<!--more--></p>
<p>We've reached out to both Mr. Hackett and Tumblr for comment and will update once we've heard more.</p>
]]></description>
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<p><div id="attachment_45236" class="wp-caption alignleft" style="width: 210px"><a href="http://www.betabeat.com/2012/05/11/tumblr-head-of-brand-strategy-and-marketing-matt-hackett-takes-his-leave/matt-hackett-1-2/" rel="attachment wp-att-45236"><img class="size-full wp-image-45236" title="matt-hackett (1)" src="http://nyobetabeat.files.wordpress.com/2012/05/matt-hackett-11.jpg" alt="" width="200" height="200" /></a><p class="wp-caption-text">Mr. Hackett (LinkedIn)</p></div></p>
<p>Just a couple of weeks ago, Tumblr president John Maloney <a href="http://www.betabeat.com/2012/04/30/tumblr-president-john-maloney-dips-out-thanks-everyone/" target="_blank">took his leave</a> of the company. Now <a href="http://sixtimesanhour.com/2012/05/exclusive-tumblrs-head-of-brand-strategy-and-marketing-leaves-the-company/" target="_blank">we hear</a> that head of brand strategy and marketing (and former Betabeat <a href="http://www.betabeat.com/2011/11/17/new-york-techs-20-most-poachable-players/#slide7" target="_blank">Poachable</a>) Matt Hackett has departed, too. Formerly Tumblr's VP of engineering, Mr. Hackett moved to his current role in September of last year.</p>
</div>
</div>
<p>He's the second major departure (after Mr. Maloney) since the advent of <a href="http://www.betabeat.com/2012/04/18/breaking-tumblr-to-start-selling-ads-after-all/" target="_blank">a kind of advertising</a> on the platform.</p>
<p>Mr. Hackett announced his departure via email, as<a href="http://sixtimesanhour.com/2012/05/exclusive-tumblrs-head-of-brand-strategy-and-marketing-leaves-the-company/" target="_blank"> first reported </a>by Reuters social media editor Matthew Keys (AKA @<a href="https://twitter.com/#!/producermatthew" target="_blank">producermatthew</a>). He didn't elaborate on his reasons, but apparently before making his decision, he talked it over with a host of people up to and including David Karp. Appropriately enough, Mr. Hackett<a href="http://matthew.tumblr.com/post/22858272337/a-memorial-gif-t-for-my-last-day-at-tumblr-i#notes" target="_blank"> has since uploaded</a> a memorial gif to his personal Tumblr, along with the note, "I will definitely miss you guys."<!--more--></p>
<p>We've reached out to both Mr. Hackett and Tumblr for comment and will update once we've heard more.</p>
]]></content:encoded>
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		<title>Rumors &amp; Acquisitions: Fear of Facebook</title>

		<comments>http://betabeat.com/2011/12/rumors-acquisitions-fear-of-facebook/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 17:26:18 -0400</pubDate>
					<link>http://betabeat.com/2011/12/rumors-acquisitions-fear-of-facebook/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=23208</guid>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-23307" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="rumormonger" src="http://nyobetabeat.files.wordpress.com/2011/12/rumormonger.jpg" alt="" width="241" height="155" />FACEBOOK FEVER. <strong>Facebook</strong> is opening an engineering office in New York. "<strong>For us this isn't a satellite office</strong>, this is going to be a core part of our engineering stack," said a company exec today. So how does the still-nascent New York tech scene feel about the arrival of such a giant?</p>
<p>"I mean, <strong>Google</strong> is freakin' massive, and they've almost had no effect on the community," Hacker Union head and <strong>10gen</strong> engineer <strong>Brandon Diamond</strong> told us by Gchat. "They're trying to get out there, but they seem to be awful insular. I wouldn't be surprised if Facebook is the same way... it will probably help more than it hurts. Fb obviously isn't banking on the 'tremendous number of hackers living in NYC.' Instead, I think they believe they'll be able to woo many new hackers with the added bonus of being in a cool city. It's a boon."</p>
<p>As to whether the new office will lure back some of the talent Facebook poached in the form of <strong><a href="http://en.wikipedia.org/wiki/List_of_acquisitions_by_Facebook">Drop.io, Hot Potato, Daytum and Mail Rank</a></strong>, but <strong>survey says no</strong>. "I don't suspect? Highly doubt it, actually," says <strong>a source</strong>, regarding the Hot Potatoes.<!--more--><br />
CC FAIL. "Note to all: Don't CC the current CEO on an email that speaks to replacing the current CEO. <a title="#idiot" rel="nofollow" href="https://twitter.com/#!/search?q=%23idiot">#<strong>idiot</strong></a>," tweeted <strong>Zelkova Ventures' Jay Levy</strong> before Thanksgiving. Crappy way to find out you've been terminated, we suppose, but it turns out the CEO was in the clear. Apparently <strong>a rogue board member</strong> was musing a little too freely on email and <strong>indiscreetly copied</strong> the founder on an email about firing him. "The rest of the board had 110% confidence in him and asked that board member to <strong>remove himself from the board</strong>," said a source familiar with the matter. "Him being the CEO... CEO staying and is going to continue to <strong>grow the company into a force in the industry</strong>."</p>
<p>WHITHER THE PARTY? Last week, Betabeat interviewed <strong>MessageParty</strong> founder and <strong>Y Combinator</strong> graduate <strong>Amanda Peyton</strong> for a story about East versus West. We casually dropped by the site and noticed it was a bit of a deadzone; Ms. Peyton herself hadn't posted in <a href="http://messageparty.com/profiles/amanda">three months</a>, the Twitter account hasn't tweeted <a href="https://twitter.com/#!/messageparty/status/98131454118215680">since August</a>, and the <a href="http://us2.campaign-archive1.com/home/?u=52ccad3aa59a39c15e4b984f0&amp;id=57f306a30f">last newsletter went out in June</a>. Yikes, we thought, remembering <a href="http://www.betabeat.com/2011/04/07/new-dawn-what-you-missed-at-new-york-tech-meetup/">MessageParty's April pivot</a>. <strong>Has the startup bitten the dust?</strong> "We are actively considering a few options for the future of the product, though it won't stay in its current state for much longer," Ms. Peyton said in an email.</p>
<p>SEAN PARKER, MAN ABOUT TOWN. <a href="http://www.nypost.com/pagesixmag/issues/20111201/Adventures+NYCs+Billionaire+Playboy?print=true">Lolol</a>:</p>
<blockquote><p>He said, <strong>'Google my name and Lindsay Lohan</strong>. You'll see that a year ago there's an article written that says she had me kicked out of <strong>Bungalow 8</strong>.' He said, 'I don't think she had me kicked out... I want to know who [did].' "Lerner, who knows Lohan socially, agreed to look into the matter. It turns out it wasn't the Mean Girl but her ex, DJ Samantha Ronson. Satisfied, <strong>[Sean] Parker</strong> restored Lerner's profile in just six hours.</p></blockquote>
<p>STAYING TRUE TO STEREOTYPES. <strong>Tumblr's John Maloney</strong> has purchased a new bicycle, which <a href="https://twitter.com/#!/mhkt/status/142696775038402560">according to engineer Matt Hackett</a> "is attracting quite a crowd. Bikes are<strong> flames to moths</strong> here in Tumblr HQ." The hipster startup has a <a href="http://john.io/post/13454766001/new-tumblr-bike-room-nice-turnout-this-late-in">room full of the the things</a>.</p>
<p>ALL YOUR PARTIES ARE BELONG TO US. <a href="http://www.betabeat.com/2011/12/02/betabeats-guide-to-the-new-york-tech-holiday-party-circuit/">Send Betabeat your holiday party tips</a>.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-23307" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="rumormonger" src="http://nyobetabeat.files.wordpress.com/2011/12/rumormonger.jpg" alt="" width="241" height="155" />FACEBOOK FEVER. <strong>Facebook</strong> is opening an engineering office in New York. "<strong>For us this isn't a satellite office</strong>, this is going to be a core part of our engineering stack," said a company exec today. So how does the still-nascent New York tech scene feel about the arrival of such a giant?</p>
<p>"I mean, <strong>Google</strong> is freakin' massive, and they've almost had no effect on the community," Hacker Union head and <strong>10gen</strong> engineer <strong>Brandon Diamond</strong> told us by Gchat. "They're trying to get out there, but they seem to be awful insular. I wouldn't be surprised if Facebook is the same way... it will probably help more than it hurts. Fb obviously isn't banking on the 'tremendous number of hackers living in NYC.' Instead, I think they believe they'll be able to woo many new hackers with the added bonus of being in a cool city. It's a boon."</p>
<p>As to whether the new office will lure back some of the talent Facebook poached in the form of <strong><a href="http://en.wikipedia.org/wiki/List_of_acquisitions_by_Facebook">Drop.io, Hot Potato, Daytum and Mail Rank</a></strong>, but <strong>survey says no</strong>. "I don't suspect? Highly doubt it, actually," says <strong>a source</strong>, regarding the Hot Potatoes.<!--more--><br />
CC FAIL. "Note to all: Don't CC the current CEO on an email that speaks to replacing the current CEO. <a title="#idiot" rel="nofollow" href="https://twitter.com/#!/search?q=%23idiot">#<strong>idiot</strong></a>," tweeted <strong>Zelkova Ventures' Jay Levy</strong> before Thanksgiving. Crappy way to find out you've been terminated, we suppose, but it turns out the CEO was in the clear. Apparently <strong>a rogue board member</strong> was musing a little too freely on email and <strong>indiscreetly copied</strong> the founder on an email about firing him. "The rest of the board had 110% confidence in him and asked that board member to <strong>remove himself from the board</strong>," said a source familiar with the matter. "Him being the CEO... CEO staying and is going to continue to <strong>grow the company into a force in the industry</strong>."</p>
<p>WHITHER THE PARTY? Last week, Betabeat interviewed <strong>MessageParty</strong> founder and <strong>Y Combinator</strong> graduate <strong>Amanda Peyton</strong> for a story about East versus West. We casually dropped by the site and noticed it was a bit of a deadzone; Ms. Peyton herself hadn't posted in <a href="http://messageparty.com/profiles/amanda">three months</a>, the Twitter account hasn't tweeted <a href="https://twitter.com/#!/messageparty/status/98131454118215680">since August</a>, and the <a href="http://us2.campaign-archive1.com/home/?u=52ccad3aa59a39c15e4b984f0&amp;id=57f306a30f">last newsletter went out in June</a>. Yikes, we thought, remembering <a href="http://www.betabeat.com/2011/04/07/new-dawn-what-you-missed-at-new-york-tech-meetup/">MessageParty's April pivot</a>. <strong>Has the startup bitten the dust?</strong> "We are actively considering a few options for the future of the product, though it won't stay in its current state for much longer," Ms. Peyton said in an email.</p>
<p>SEAN PARKER, MAN ABOUT TOWN. <a href="http://www.nypost.com/pagesixmag/issues/20111201/Adventures+NYCs+Billionaire+Playboy?print=true">Lolol</a>:</p>
<blockquote><p>He said, <strong>'Google my name and Lindsay Lohan</strong>. You'll see that a year ago there's an article written that says she had me kicked out of <strong>Bungalow 8</strong>.' He said, 'I don't think she had me kicked out... I want to know who [did].' "Lerner, who knows Lohan socially, agreed to look into the matter. It turns out it wasn't the Mean Girl but her ex, DJ Samantha Ronson. Satisfied, <strong>[Sean] Parker</strong> restored Lerner's profile in just six hours.</p></blockquote>
<p>STAYING TRUE TO STEREOTYPES. <strong>Tumblr's John Maloney</strong> has purchased a new bicycle, which <a href="https://twitter.com/#!/mhkt/status/142696775038402560">according to engineer Matt Hackett</a> "is attracting quite a crowd. Bikes are<strong> flames to moths</strong> here in Tumblr HQ." The hipster startup has a <a href="http://john.io/post/13454766001/new-tumblr-bike-room-nice-turnout-this-late-in">room full of the the things</a>.</p>
<p>ALL YOUR PARTIES ARE BELONG TO US. <a href="http://www.betabeat.com/2011/12/02/betabeats-guide-to-the-new-york-tech-holiday-party-circuit/">Send Betabeat your holiday party tips</a>.</p>
]]></content:encoded>
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