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		<title>Startup News: Gojee Gets a Mobile App; Thrillist Gets a General Manager from Maxim</title>

		<comments>http://betabeat.com/2012/09/gojee-thrillist-material-wrld-angelhack-daily-motion/#comments</comments>
		<pubDate>Wed, 05 Sep 2012 12:00:54 -0400</pubDate>
					<link>http://betabeat.com/2012/09/gojee-thrillist-material-wrld-angelhack-daily-motion/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=61195</guid>
		<description><![CDATA[<p><div id="attachment_61271" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/09/hpnqopkcbnh-otgze2miwyf_svv9i1eontg1inbzss8.png"><img class="size-medium wp-image-61271" title="Gojee" src="http://nyobetabeat.files.wordpress.com/2012/09/hpnqopkcbnh-otgze2miwyf_svv9i1eontg1inbzss8.png?w=300" alt="" width="300" height="219" /></a><p class="wp-caption-text">Yes, please. (Image courtesy of Gojee)</p></div></p>
<p><strong>Hungry? </strong>The good folks at <a href="http://www.gojee.com/">Gojee</a> are launching a new mobile app, designed to replicate the aesthetic experience of the slick recipe site. It's now available for download on Android, iPad and iPhone; if you're a cautious downloader, check <a href="http://vimeo.com/36779008">this demo</a> first. The site now boasts more than 500,000 members and was a finalist for a 2012 Crunchie Award in Design--alongside Path and Pinterest.</p>
<p><strong>Bro Down </strong>We're not sure what we could add to make this more perfect: <a href="http://www.thrillist.com/new/NY">Thrillist </a>has hired Gene Newman, <em>Maxim</em>'s digital editorial director, to serve as general manager, overseeing all web and mobile content. Let's hope the lad mags are paying attention, lest Thrillist drink their milkshake on the sly. <!--more--></p>
<p><strong>Material Girl </strong>We first <a href="http://betabeat.com/2012/03/fashion-startup-material-wrld-lets-you-shop-the-closests-of-the-man-repeller-steve-alan-and-dannijo/">introduced you</a> to <a href="https://www.materialwrld.com/">Material Wrld</a>--a fashion-forward online marketplace that aims to provide a non-hideous alternative to Ebay, back in March. After testing their concept with online pop-up stores in the spring, the founders have finally launched a beta version of the site. The announcement promises that "Material Wrld fills the gap between content discovery sites and online marketplaces." All sellers will be "screened and curated," meaning the wares look like <a href="https://www.materialwrld.com/item/160/">this lovely dress</a>, rather than <a href="http://www.ebay.com/itm/Off-shoulder-Sexy-Short-Mini-Gown-Dress-Formal-Evening-Party-Cocktail-Ball-Prom-/150877853745?pt=US_CSA_WC_Dresses&amp;var=&amp;hash=item2321055831">this affront to good taste</a>.</p>
<p><strong>Heavenly Creatures </strong>Speaking of staffing up: We hear that <a href="http://angelhack.com/">AngelHack </a>is looking for a (paid!) New York City organizer to TCB locally. The next hackathon takes place November 17 - 18; hit them up if you've got a taste for the role of impresario.</p>
<p><strong>Watching the Watchers </strong><a href="http://www.dailymotion.com/us">DailyMotion</a> has introduced two brand-new ways to see the site: Mosaic mode, which you might recognize as basically Pinterest; and Feed mode, which--no great surprise, considering that name--looks more like the Facebook newsfeed. Perhaps best of all for all the commercial-haters out there (i.e., most of us), for now, during the beta stage, neither format will include pre-roll advertising. Not that we've got anything against adorable ads for Velveeta before our Nicki Minaj vids or anything.</p>
<p><strong>Back to School </strong>Yesterday New York-based ecommerce company <a href="http://www.quincyapparel.com/">Quincy Apparel</a>--which aims to offer customizable clothes at off-the-rack prices--debuted its first full collection, as well as a complete redesign of the website. Fortunately for our wallets, the company missed payday.</p>
<p><strong>Get Schooled </strong>Timed to the thematically appropriate holiday of Labor Day, the Young Entrepreneur's Council debuted #StartupLab, which is described as "a free virtual mentorship program that will deploy America's top young startup founders to help retool and train the current workforce into a more entrepreneurial one." Featured mentors for the year include Rent the Runway's Jennifer Fleiss and Indiegogo's Slava Rubin. It's probably not time for the presidential candidates to quit worrying about their job programs, though.</p>
<p><strong>Fashionable Streaming </strong>IMG Fashion has teamed up with Rightster and YouTube to offer live-stream and video on demand content from Mercedes-Benz Fashion Week in New York. The partnership allows press to access and easily embed videos directly from one streamlined <a href="http://video.mbfashionweek.com/">site</a>.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_61271" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/09/hpnqopkcbnh-otgze2miwyf_svv9i1eontg1inbzss8.png"><img class="size-medium wp-image-61271" title="Gojee" src="http://nyobetabeat.files.wordpress.com/2012/09/hpnqopkcbnh-otgze2miwyf_svv9i1eontg1inbzss8.png?w=300" alt="" width="300" height="219" /></a><p class="wp-caption-text">Yes, please. (Image courtesy of Gojee)</p></div></p>
<p><strong>Hungry? </strong>The good folks at <a href="http://www.gojee.com/">Gojee</a> are launching a new mobile app, designed to replicate the aesthetic experience of the slick recipe site. It's now available for download on Android, iPad and iPhone; if you're a cautious downloader, check <a href="http://vimeo.com/36779008">this demo</a> first. The site now boasts more than 500,000 members and was a finalist for a 2012 Crunchie Award in Design--alongside Path and Pinterest.</p>
<p><strong>Bro Down </strong>We're not sure what we could add to make this more perfect: <a href="http://www.thrillist.com/new/NY">Thrillist </a>has hired Gene Newman, <em>Maxim</em>'s digital editorial director, to serve as general manager, overseeing all web and mobile content. Let's hope the lad mags are paying attention, lest Thrillist drink their milkshake on the sly. <!--more--></p>
<p><strong>Material Girl </strong>We first <a href="http://betabeat.com/2012/03/fashion-startup-material-wrld-lets-you-shop-the-closests-of-the-man-repeller-steve-alan-and-dannijo/">introduced you</a> to <a href="https://www.materialwrld.com/">Material Wrld</a>--a fashion-forward online marketplace that aims to provide a non-hideous alternative to Ebay, back in March. After testing their concept with online pop-up stores in the spring, the founders have finally launched a beta version of the site. The announcement promises that "Material Wrld fills the gap between content discovery sites and online marketplaces." All sellers will be "screened and curated," meaning the wares look like <a href="https://www.materialwrld.com/item/160/">this lovely dress</a>, rather than <a href="http://www.ebay.com/itm/Off-shoulder-Sexy-Short-Mini-Gown-Dress-Formal-Evening-Party-Cocktail-Ball-Prom-/150877853745?pt=US_CSA_WC_Dresses&amp;var=&amp;hash=item2321055831">this affront to good taste</a>.</p>
<p><strong>Heavenly Creatures </strong>Speaking of staffing up: We hear that <a href="http://angelhack.com/">AngelHack </a>is looking for a (paid!) New York City organizer to TCB locally. The next hackathon takes place November 17 - 18; hit them up if you've got a taste for the role of impresario.</p>
<p><strong>Watching the Watchers </strong><a href="http://www.dailymotion.com/us">DailyMotion</a> has introduced two brand-new ways to see the site: Mosaic mode, which you might recognize as basically Pinterest; and Feed mode, which--no great surprise, considering that name--looks more like the Facebook newsfeed. Perhaps best of all for all the commercial-haters out there (i.e., most of us), for now, during the beta stage, neither format will include pre-roll advertising. Not that we've got anything against adorable ads for Velveeta before our Nicki Minaj vids or anything.</p>
<p><strong>Back to School </strong>Yesterday New York-based ecommerce company <a href="http://www.quincyapparel.com/">Quincy Apparel</a>--which aims to offer customizable clothes at off-the-rack prices--debuted its first full collection, as well as a complete redesign of the website. Fortunately for our wallets, the company missed payday.</p>
<p><strong>Get Schooled </strong>Timed to the thematically appropriate holiday of Labor Day, the Young Entrepreneur's Council debuted #StartupLab, which is described as "a free virtual mentorship program that will deploy America's top young startup founders to help retool and train the current workforce into a more entrepreneurial one." Featured mentors for the year include Rent the Runway's Jennifer Fleiss and Indiegogo's Slava Rubin. It's probably not time for the presidential candidates to quit worrying about their job programs, though.</p>
<p><strong>Fashionable Streaming </strong>IMG Fashion has teamed up with Rightster and YouTube to offer live-stream and video on demand content from Mercedes-Benz Fashion Week in New York. The partnership allows press to access and easily embed videos directly from one streamlined <a href="http://video.mbfashionweek.com/">site</a>.</p>
]]></content:encoded>
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			<media:title type="html">kfairclothobserver</media:title>
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		<media:content url="http://nyobetabeat.files.wordpress.com/2012/09/hpnqopkcbnh-otgze2miwyf_svv9i1eontg1inbzss8.png?w=300" medium="image">
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		<title>Fashion Startup Material Wrld Lets You Shop the Closets of the Man Repeller, Steven Alan, and DANNIJO</title>

		<comments>http://betabeat.com/2012/03/fashion-startup-material-wrld-lets-you-shop-the-closests-of-the-man-repeller-steve-alan-and-dannijo/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 15:17:53 -0400</pubDate>
					<link>http://betabeat.com/2012/03/fashion-startup-material-wrld-lets-you-shop-the-closests-of-the-man-repeller-steve-alan-and-dannijo/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=36234</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2012/03/materialwrld.jpg"><img class="aligncenter size-full wp-image-36270" title="materialwrld" src="http://nyobetabeat.files.wordpress.com/2012/03/materialwrld.jpg" alt="" width="600" height="493" /></a>Betabeat is a sucker for a good<a href="http://www.youtube.com/watch?v=9N6jHsAU63g"> Madonna reference</a>, but <a href="http://www.materialwrld.com/">Material Wrld</a>, a New York-based fashion startup that launched yesterday, caught our eye for another reason. When we first met cofounder Jie Zheng--we sat next to each other at <a href="http://www.betabeat.com/2011/09/01/500-startups-demo-day-at-general-assembly-oversubscribed-startups-cobra-kai-fives-and-white-people-problems/">500 Startups Demo Day</a> last September--she was still in the corporate world, working as international director of ecommerce at J.Crew. "Sure enough, startup fever got ahold of me," Ms. Zheng told Betabeat. Ah, it's so rare that you're actually present for the moment the infection sets in!</p>
<p><a href="http://www.materialwrld.com/">Material Wrld</a> is a peer-to-peer ecommerce site that Ms. Zheng calls "a prettier and friendlier eBay with social features." Like eBay, the company offers a chance to turn the back of your closet into ca$$h money, only in this case its more front-of-closet and fancy. <!--more--></p>
<p>"It's the most demoralizing experience to walk into a consignment store, offer your nice Rag &amp; Bone jacket that you bought for $600 in top notch condition and they offer you $40," Ms. Zheng added by gChat. Locals who have tried to sell designer items to Michael's on the Upper East Side or Tokio 7, Matiell, Buffalo Exchange, and Second Time Around in the East Village might know what she's talking about.</p>
<p>Although Material Wrld isn't unveiling its beta marketplace until the Spring, yesterday they launched <a href="http://www.materialwrld.com/">an online pop-up store</a> (and "<a href="https://twitter.com/#!/search/%23MaterialWrld">Whose closet do you want to raid</a>?" Twitter campaign) to generate interest in the concept. During the week-long affair, shoppers have a chance to buy items from a number of stylish New Yorkers, like <a href="http://nypress.com/avenue-magazine-the-man-repeller-opens-up/">Leandra Medine</a>, better known as <a href="http://www.manrepeller.com/">the Man Repeller</a>, freelance stylist <a href="http://www.chelsaskees.com/">Chelsa Skees</a> (longtime girlfriend of Foursquare's Dennis Crowley), designer Steven Alan, Danielle and Jodi Snyder, the cofounders of <a href="http://dannijo.com/">DANNIJO</a>, and <a href="http://www.fueled.com">Fueled</a> founder Rameet Chawla.</p>
<p>Like what you saw them wearing at Tom &amp; Jerry's the other night? Now you may be able to buy it, gently used of course.</p>
<p>The pop-up stores (there will be another in April) are designed to "get over the chicken and egg problem," of populating the site with items and establishing the brand with familiar names. During the Spring launch, the site will feature "100 hand-selected sellers and slowly scale up to preserve the quality of our community and content." After that, Ms. Zheng says she plans to scale sellers through an exclusive referral system. "We'll have strict guidelines around types of product that can be sold. So no fast fashion (Zara, H&amp;M, Forever 21)." Add in Urban Outfitters and sadly that eliminates 95 percent of Betabeat's wardrobe.</p>
<p>The idea of curated items sounds swell in theory, but it's hard to imagine how you can quickly grow a market one carefully vetted item at a time.</p>
<p>Ms. Zheng and her cofounder, Rie Yano, a former digital media marketer for Coach, both met in grad school at Harvard. "We're riding the wave of HBS duo female-led startups," like Gilt Groupe, Rent the Runway, Birchbox, and BaubleBar, wrote Ms. Zheng. "The fashion tech community in NYC is pretty close knit," she explained.</p>
<p>"Rie and I have been bouncing around ideas since graduating from b-school," added Ms. Zheng. "Last summer, two of our ideas converged during a trip to Montauk. My idea was a P2P marketplace for pre-owned fashion with community elements (like Etsy but not just vintage/handmade) and Rie's idea was a platform to allow self-expression (e.g. uploading fav items and outfits)." The latter, of course, is a <a href="http://www.betabeat.com/2012/02/07/thread-social-network-fashion-raising-funding-02072012/">popular concern</a> with New York fashion startups.</p>
<p>In a melding of both concepts, Material Wrld offers a suggested pricing calculator and "Netflix-style shipping" for users that want to sell their clothes, as well as the chance to upload  items just to show off your taste--for those in search of some closet envy from the masses, we suppose.</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2012/03/materialwrld.jpg"><img class="aligncenter size-full wp-image-36270" title="materialwrld" src="http://nyobetabeat.files.wordpress.com/2012/03/materialwrld.jpg" alt="" width="600" height="493" /></a>Betabeat is a sucker for a good<a href="http://www.youtube.com/watch?v=9N6jHsAU63g"> Madonna reference</a>, but <a href="http://www.materialwrld.com/">Material Wrld</a>, a New York-based fashion startup that launched yesterday, caught our eye for another reason. When we first met cofounder Jie Zheng--we sat next to each other at <a href="http://www.betabeat.com/2011/09/01/500-startups-demo-day-at-general-assembly-oversubscribed-startups-cobra-kai-fives-and-white-people-problems/">500 Startups Demo Day</a> last September--she was still in the corporate world, working as international director of ecommerce at J.Crew. "Sure enough, startup fever got ahold of me," Ms. Zheng told Betabeat. Ah, it's so rare that you're actually present for the moment the infection sets in!</p>
<p><a href="http://www.materialwrld.com/">Material Wrld</a> is a peer-to-peer ecommerce site that Ms. Zheng calls "a prettier and friendlier eBay with social features." Like eBay, the company offers a chance to turn the back of your closet into ca$$h money, only in this case its more front-of-closet and fancy. <!--more--></p>
<p>"It's the most demoralizing experience to walk into a consignment store, offer your nice Rag &amp; Bone jacket that you bought for $600 in top notch condition and they offer you $40," Ms. Zheng added by gChat. Locals who have tried to sell designer items to Michael's on the Upper East Side or Tokio 7, Matiell, Buffalo Exchange, and Second Time Around in the East Village might know what she's talking about.</p>
<p>Although Material Wrld isn't unveiling its beta marketplace until the Spring, yesterday they launched <a href="http://www.materialwrld.com/">an online pop-up store</a> (and "<a href="https://twitter.com/#!/search/%23MaterialWrld">Whose closet do you want to raid</a>?" Twitter campaign) to generate interest in the concept. During the week-long affair, shoppers have a chance to buy items from a number of stylish New Yorkers, like <a href="http://nypress.com/avenue-magazine-the-man-repeller-opens-up/">Leandra Medine</a>, better known as <a href="http://www.manrepeller.com/">the Man Repeller</a>, freelance stylist <a href="http://www.chelsaskees.com/">Chelsa Skees</a> (longtime girlfriend of Foursquare's Dennis Crowley), designer Steven Alan, Danielle and Jodi Snyder, the cofounders of <a href="http://dannijo.com/">DANNIJO</a>, and <a href="http://www.fueled.com">Fueled</a> founder Rameet Chawla.</p>
<p>Like what you saw them wearing at Tom &amp; Jerry's the other night? Now you may be able to buy it, gently used of course.</p>
<p>The pop-up stores (there will be another in April) are designed to "get over the chicken and egg problem," of populating the site with items and establishing the brand with familiar names. During the Spring launch, the site will feature "100 hand-selected sellers and slowly scale up to preserve the quality of our community and content." After that, Ms. Zheng says she plans to scale sellers through an exclusive referral system. "We'll have strict guidelines around types of product that can be sold. So no fast fashion (Zara, H&amp;M, Forever 21)." Add in Urban Outfitters and sadly that eliminates 95 percent of Betabeat's wardrobe.</p>
<p>The idea of curated items sounds swell in theory, but it's hard to imagine how you can quickly grow a market one carefully vetted item at a time.</p>
<p>Ms. Zheng and her cofounder, Rie Yano, a former digital media marketer for Coach, both met in grad school at Harvard. "We're riding the wave of HBS duo female-led startups," like Gilt Groupe, Rent the Runway, Birchbox, and BaubleBar, wrote Ms. Zheng. "The fashion tech community in NYC is pretty close knit," she explained.</p>
<p>"Rie and I have been bouncing around ideas since graduating from b-school," added Ms. Zheng. "Last summer, two of our ideas converged during a trip to Montauk. My idea was a P2P marketplace for pre-owned fashion with community elements (like Etsy but not just vintage/handmade) and Rie's idea was a platform to allow self-expression (e.g. uploading fav items and outfits)." The latter, of course, is a <a href="http://www.betabeat.com/2012/02/07/thread-social-network-fashion-raising-funding-02072012/">popular concern</a> with New York fashion startups.</p>
<p>In a melding of both concepts, Material Wrld offers a suggested pricing calculator and "Netflix-style shipping" for users that want to sell their clothes, as well as the chance to upload  items just to show off your taste--for those in search of some closet envy from the masses, we suppose.</p>
]]></content:encoded>
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