startup rundown

Startup News: Gojee Gets a Mobile App; Thrillist Gets a General Manager from Maxim

Yes, please. (Image courtesy of Gojee)

Hungry? The good folks at Gojee are launching a new mobile app, designed to replicate the aesthetic experience of the slick recipe site. It’s now available for download on Android, iPad and iPhone; if you’re a cautious downloader, check this demo first. The site now boasts more than 500,000 members and was a finalist for a 2012 Crunchie Award in Design–alongside Path and Pinterest.

Bro Down We’re not sure what we could add to make this more perfect: Thrillist has hired Gene Newman, Maxim‘s digital editorial director, to serve as general manager, overseeing all web and mobile content. Let’s hope the lad mags are paying attention, lest Thrillist drink their milkshake on the sly.  Read More

Fashion Plate

Fashion Startup Material Wrld Lets You Shop the Closets of the Man Repeller, Steven Alan, and DANNIJO


Betabeat is a sucker for a good Madonna reference, but Material Wrld, a New York-based fashion startup that launched yesterday, caught our eye for another reason. When we first met cofounder Jie Zheng–we sat next to each other at 500 Startups Demo Day last September–she was still in the corporate world, working as international director of ecommerce at J.Crew. “Sure enough, startup fever got ahold of me,” Ms. Zheng told Betabeat. Ah, it’s so rare that you’re actually present for the moment the infection sets in!

Material Wrld is a peer-to-peer ecommerce site that Ms. Zheng calls “a prettier and friendlier eBay with social features.” Like eBay, the company offers a chance to turn the back of your closet into ca$$h money, only in this case its more front-of-closet and fancy. Read More