Love in the Time of Algorithms

Everyone Talked About ‘Zumba’ and ‘Frozen’ on Match.com This Year

Everyone on Match.com, apparently. (Wikimedia Commons)

The end of the year is an important time for reflection—particularly about how utterly basic everyone on online dating sites has apparently become.

Never ones to pass up an opportunity to share absurd dating stats, Match.com has just released its 2014 Year in Review report. Reading the stats about what people are writing on their profiles, we’re starting to think the site was doling out free pumpkin spice lattes to anyone who signed up. Read More

Mad Data Science

OkCupid Brags About Manipulating Online Daters in Secret Tests

Screen Shot 2014-07-28 at 2.19.30 PM

After all of the furor over Facebook’s invasive experiments on users’ news feeds, other startups running the same plays had to be thinking: “What do we do now?” In the case of OkCupid, their version of ass-covering is to come out loud and proud about the games they’ve been playing with their users’ hearts.

OkCupid posted a snarky, image-loaded essay on their blog today called “We Experiment On Human Beings!” where they make a list of hijinxes they’ve pulled on their users without them knowing, all in the name of science. In the post, OkCupid cofounder Christian Rudder points to how offended people were that Facebook published a research report based on manipulating users’ news feeds. Read More

Love in the Time of Algorithms

17 Hot Tips That Prove Online Dating Is a Nightmare

Settle.

Everyone knows the only thing more awkward than searching for love IRL is trying to find it online. Even the experts say you should be yourself. But if that really worked, you wouldn’t be scouring Tinder for someone to make out with, would you?

Luckily, WIRED has assembled a series of infographics explaining how to “optimize your online dating profile.” That’s tech for “get laid.”

The folks at OkCupid and Match.com helped them create the tips. And now, the folks at Betabeat are telling you the most important points. These are actual real facts gleaned from hundreds of the most popular online dating profiles. Just to reiterate, we did not make these up.  Read More