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Zeel, the Crunchier Zocdoc for Alternative Healthcare, Now Lists 2,300 Massage Therapists, Acupuncturists, and More

Mr. Hamadeh

Betabeat first met Zeel, a Zocdoc-type appointment-booking service, last month when the mentoring program Startup “Don’t Call Us An Incubator” Health announced its inaugural class. The New York-based company vets alternative healthcare providers like specialized massage therapists, chiropractors, registered dietitians, acupuncturists. Users can search listings by price, location, years of experience, and certification.

The company makes money if you book an appointment through Zeel. Service providers are charged a 12 to 13 percent fee, inclusive of credit card fees, which ends up netting Zeel about $9 per transaction. Zocdoc, on the other hand, makes money by charging physicians to be listed on its site. Read More