#MLK: Today’s Tackiest Social Media Brand Fails

Not what social media was invented for. (pulse2.com)

We all know it’s incredibly crass to use a national day of mourning to promote your brand. But still, every year on Martin Luther King Jr. Day, Pearl Harbor Day and Sept. 11, companies do it anyway.

We understand the temptation. If your tweet includes the #MLK hashtag, chances are it’s going to be seen and even retweeted many more times than a regular missive promoting toilet paper or Oreos. Read More