(Photo: Boing Boing)

Earlier today, Apple CEO Tim Cook took the highly unusual step of issuing a public apology for the fustercluck that is the company's new map offering. That's probably little consolation to anyone who upgraded to iOS 6 and has spent the days since utterly unable to get from point A to point B and/or lost somewhere in the wilderness, but hey, it's a start.

Twitter naturally greeted his heartfelt mea culpa with a chorus of LOLs.

This Daily Show executive producer needs a hand, thanks:

Tim Cook, thank you for apologizing. Now do you mind giving me a ride home from wherever the hell I am? It's a city, but that's all I know.

— Rory Albanese (@RoryAlbanese) September 28, 2012

Boom, roasted:

Apple's CEO Tim Cook apologized for the new iOS6 maps this morning. The press conference was held in the middle of a lake.

— CollegeHumor (@CollegeHumor) September 28, 2012

While Tim Cook is answering for things, let's get someone on the record we can blame for another disaster:

When will Tim Cook apologize for the Brooklyn Nets cheerleaders uniforms? #TimCookApologies gaw.kr/SIF0vT

— Justin Ellis (@JustinNXT) September 28, 2012

Speaking of sports, let's bring the week full circle real quick:

More from Apple CEO Tim Cook: We're sorry we allowed Replacement NFL Refs to design Apple Maps.

— Marshall Ramsey (@MarshallRamsey) September 28, 2012

Waze's adorable avatar gloated adorably:

Apple CEO Tim Cook apologizes for Apple Maps and RECOMMENDS Waze: apple.com/letter-from-ti… fb.me/22zpQlBHJ

— waze (@waze) September 28, 2012

Box CEO Aaron Levie just can't believe the fantastic day Bing is having:

Apple CEO recommends people use Bing for something. We are witnessing history being made folks. — Aaron Levie (@levie) September 28, 2012

Writer Bonnie Burton sees an opportunity:

If Mapocalypse doesn't turn into a metal nerdcore band by the end of the day, I'll never forgive @wired.

— Bonnie Burton (@bonniegrrl) September 20, 2012

It's like a never-ending chain of goofs!

KTVU apologizes for butchering Tim Cook's name. RT @ktvu: Apple CEO Tom Brooks apologizes for new Maps application bit.ly/QAAD4b

— Matthew Keys (@ProducerMatthew) September 28, 2012