Better Advertising Bureau
Over the last several years, I’ve done
-His efforts worked and the podcast was downloaded more than 100K times right off the bat, at a time when
-I wanted to capitalize on the attention I knew being in the book club would bring, so I decided to pour kerosene on the fire Read More
You know who they are, even if you pretend you don’t. “Pornhub?” you ask. “What’s that?” They’re the site that moves more traffic than Netflix, CNN, Pirate Bay or Alibaba. But even with Pornhub’s pervasive presence as a cultural undercurrent, mainstream media channels still won’t let them advertise their services.
CBS famously blocked them Read More
We know that Facebook, Gmail, Twitter, and other services leverage our data to benefit from marketers and advertisers. But a new startup called OwnOut wants to help you get in on the action by leveraging your own data to pit brands against each other in a fight for your loyalty.
“We help brands steal customers,” OwnOut Founder Mike Grassotti said yesterday — nine times actually — at a presentation for ERA Demo Day.
It works like this: customers give over their email account so OwnOut can go in and examine their purchasing habits. If that seems scary, consider: you’ve likely already given that data away to other online services — OwnOut just wants you to benefit directly.
Earlier this month YouTube released the newest edition of its creator playbook for brands, the document which YouTube regularly releases to help inform creators about the best practices for how to be effective. Notably, this new version reflects YouTube’s evolving understanding of itself as a social network, heavily emphasizing the role of Read More
The leaked screenshots from Apple of the project codenamed “HealthBook” have whipped up excited talk about possible wearables from Apple in the near future. But when enough people are generating larger and more sophisticated sets of personal health data, the question isn’t if, but when marketers will arrive to begin buying and selling Read More
Better Advertising Bureau
Carl Icahn has launched an information war against eBay’s Board. Not finding traction in going after Scott Cook, Mr. Icahn has shifted his attention to Marc Andreessen, unleashing an onslaught of half-truths and fictions designed to discredit the venture capitalist. This kind of content-driven investment is what Mr. Icahn does.
Anyone who’s seen a video on the internet plays the same routine — wait for an ad to load, hold your mouse over the “Skip Now” button, and zone out while the 5-second timer runs down. Now, a company called
It can be difficult to know who is or isn’t a real person, Read More
Privacy is Dead
Austin Kleon has just released his latest book, Show Your Work, which is a manual for artists and entrepreneurs that hate the idea of self-promotion, but want to find an audience for their work. If you want your work to get discovered, here are Austin Kleon’s 10 rules for sharing like an artist. Read More
ECommerce Rules Everything Around Me
Don’t trust your beloved smartphone, because there’s a chance he could be cheating on your with your friendly neighborhood pizza joint.
A feature in the Wall Street Journal examines a slightly alarming new marketing trend: businesses are using sensors placed discreetly around the city to track their customers’ daily habits and interests.
Gmail’s new inboxes have elicited many an aggravated response from users who expect the free service to be exactly the way they want it at all times and never change. And now, retailers are weighing in with their own tales of woe and disappointment.
To be specific, ecommerce types are “up in arms,” the New York Times reports, about the fact that their endless stream of junk mail is now relegated to a folder labeled “promotional.”