Privacy is Dead
Austin Kleon has just released his latest book, Show Your Work, which is a manual for artists and entrepreneurs that hate the idea of self-promotion, but want to find an audience for their work. If you want your work to get discovered, here are Austin Kleon’s 10 rules for sharing like an artist. Read More
ECommerce Rules Everything Around Me
Don’t trust your beloved smartphone, because there’s a chance he could be cheating on your with your friendly neighborhood pizza joint.
A feature in the Wall Street Journal examines a slightly alarming new marketing trend: businesses are using sensors placed discreetly around the city to track their customers’ daily habits and interests.
Off the Media
Gmail’s new inboxes have elicited many an aggravated response from users who expect the free service to be exactly the way they want it at all times and never change. And now, retailers are weighing in with their own tales of woe and disappointment.
To be specific, ecommerce types are “up in arms,” the New York Times reports, about the fact that their endless stream of junk mail is now relegated to a folder labeled “promotional.”
Smart marketers look for opportunities that other marketers have missed. They try to take advantage of taboos or assumptions that may have hamstrung their competitors. When done right, this impulse can create something powerful or unexpected and usually yield a massive ROI.
We’ve seen it a bunch of times. Someone will use social media in some new way (Old Spice). Someone will take advantage of late night television ads in some new way (Snuggie). Someone will take advantage of celebrities or quirky news stories. (Remember GoldenPalace.com?)
Take it to the Streets
If you could eat Facebook, what would it taste like? We always thought it would be a mix of the saccharine highs of getting 20 likes on your latest selfie and the putrid sting of FOMO, with the depressing aftertaste of being friended by your barren aunt whose profile pic is a painting of a Read More
Tonight is the premiere of the Public’s revival of Sondheim’s In the Woods, which means free tickets were distributed at 1p.m. yesterday. Because New Yorkers love nothing so much as an excuse to stand in line at a park (see also: Shake Shack), Gothamist reports that the queue was hundreds of people long by midday.
New York’s most itterative location based social network likes to pitch itself as the modern day loyalty card, so it makes sense that it would want to offer its users deals and discounts when they check in. But rather than building out an extensive sales force, it has been adding deals from companies like LivingSocial, Gilt Groupe, AT&T, Zozi and Groupon.
Now foursquare is partnering with Atlanta based Scoutmob to add another 500 local deals in 13 American cities. “Of all the deal integrations we’ve done, the Scoutmob partnership most closely aligns with our own Specials format, where no payment is required to redeem deals spontaneously” said Tristan Walker, Director of Business Development at foursquare.
New York based Buddy Media has rapidly risen to become the dominant platform for big brands to manage their marketing on Facebook. Now the company is opening a European Headquarters in London as it looks to tap the fast growing international market on the world’s largest social network.
The company, which raised $5 million from advertising giant WPP back in October, is bringing on Comscore veteran Luca Benini to run its European operations. France is one of Facebook’s fastest growing nations, although the real explosion is taking place in less developed nations like Brazil, China and India.