Take it to the Streets
Tonight is the premiere of the Public’s revival of Sondheim’s In the Woods, which means free tickets were distributed at 1p.m. yesterday. Because New Yorkers love nothing so much as an excuse to stand in line at a park (see also: Shake Shack), Gothamist reports that the queue was hundreds of people long by midday.
New York’s most itterative location based social network likes to pitch itself as the modern day loyalty card, so it makes sense that it would want to offer its users deals and discounts when they check in. But rather than building out an extensive sales force, it has been adding deals from companies like LivingSocial, Gilt Groupe, AT&T, Zozi and Groupon.
Now foursquare is partnering with Atlanta based Scoutmob to add another 500 local deals in 13 American cities. “Of all the deal integrations we’ve done, the Scoutmob partnership most closely aligns with our own Specials format, where no payment is required to redeem deals spontaneously” said Tristan Walker, Director of Business Development at foursquare.
New York based Buddy Media has rapidly risen to become the dominant platform for big brands to manage their marketing on Facebook. Now the company is opening a European Headquarters in London as it looks to tap the fast growing international market on the world’s largest social network.
The company, which raised $5 million from advertising giant WPP back in October, is bringing on Comscore veteran Luca Benini to run its European operations. France is one of Facebook’s fastest growing nations, although the real explosion is taking place in less developed nations like Brazil, China and India.