Earlier this month YouTube released the newest edition of its creator playbook for brands, the document which YouTube regularly releases to help inform creators about the best practices for how to be effective. Notably, this new version reflects YouTube’s evolving understanding of itself as a social network, heavily emphasizing the role of Read More
The leaked screenshots from Apple of the project codenamed “HealthBook” have whipped up excited talk about possible wearables from Apple in the near future. But when enough people are generating larger and more sophisticated sets of personal health data, the question isn’t if, but when marketers will arrive to begin buying and selling Read More
Better Advertising Bureau
Carl Icahn has launched an information war against eBay’s Board. Not finding traction in going after Scott Cook, Mr. Icahn has shifted his attention to Marc Andreessen, unleashing an onslaught of half-truths and fictions designed to discredit the venture capitalist. This kind of content-driven investment is what Mr. Icahn does.
Anyone who’s seen a video on the internet plays the same routine — wait for an ad to load, hold your mouse over the “Skip Now” button, and zone out while the 5-second timer runs down. Now, a company called
It can be difficult to know who is or isn’t a real person, Read More
Privacy is Dead
Austin Kleon has just released his latest book, Show Your Work, which is a manual for artists and entrepreneurs that hate the idea of self-promotion, but want to find an audience for their work. If you want your work to get discovered, here are Austin Kleon’s 10 rules for sharing like an artist. Read More
ECommerce Rules Everything Around Me
Don’t trust your beloved smartphone, because there’s a chance he could be cheating on your with your friendly neighborhood pizza joint.
A feature in the Wall Street Journal examines a slightly alarming new marketing trend: businesses are using sensors placed discreetly around the city to track their customers’ daily habits and interests.
Off the Media
Gmail’s new inboxes have elicited many an aggravated response from users who expect the free service to be exactly the way they want it at all times and never change. And now, retailers are weighing in with their own tales of woe and disappointment.
To be specific, ecommerce types are “up in arms,” the New York Times reports, about the fact that their endless stream of junk mail is now relegated to a folder labeled “promotional.”
Smart marketers look for opportunities that other marketers have missed. They try to take advantage of taboos or assumptions that may have hamstrung their competitors. When done right, this impulse can create something powerful or unexpected and usually yield a massive ROI.
We’ve seen it a bunch of times. Someone will use social media in some new way (Old Spice). Someone will take advantage of late night television ads in some new way (Snuggie). Someone will take advantage of celebrities or quirky news stories. (Remember GoldenPalace.com?)
Take it to the Streets
If you could eat Facebook, what would it taste like? We always thought it would be a mix of the saccharine highs of getting 20 likes on your latest selfie and the putrid sting of FOMO, with the depressing aftertaste of being friended by your barren aunt whose profile pic is a painting of a Read More
Tonight is the premiere of the Public’s revival of Sondheim’s In the Woods, which means free tickets were distributed at 1p.m. yesterday. Because New Yorkers love nothing so much as an excuse to stand in line at a park (see also: Shake Shack), Gothamist reports that the queue was hundreds of people long by midday.