ECommerce Rules Everything Around Me

Retailers Really Sad They Can No Longer Advertise At You For Free Via Gmail

tap tap tap tap tap tap tap tap tap tap tap tap tap (Photo: Getty)

Gmail’s new inboxes have elicited many an aggravated response from users who expect the free service to be exactly the way they want it at all times and never change. And now, retailers are weighing in with their own tales of woe and disappointment.

To be specific, ecommerce types are “up in arms,” the New York Times reports, about the fact that their endless stream of junk mail is now relegated to a folder labeled “promotional.” Read More

Off the Media

Virgin Territory: Why Some Advertisers Are Finally Embracing Online Porn

Smart marketers look for opportunities that other marketers have missed. They try to take advantage of taboos or assumptions that may have hamstrung their competitors. When done right, this impulse can create something powerful or unexpected and usually yield a massive ROI.

We’ve seen it a bunch of times. Someone will use social media in some new way (Old Spice). Someone will take advantage of late night television ads in some new way (Snuggie). Someone will take advantage of celebrities or quirky news stories. (Remember GoldenPalace.com?) Read More