Sen. Kirsten Gillibrand roundly admonished TheLadders CEO Marc Cenedella yesterday following a New York Times story about content pertaining to women, sex, and drugs on his personal blog—or at least a blog that featured a giant photo of him and the tagline “The personal blog of Marc Cenedella.” As politics wonks will note, Mr. Cenedella, an anti-tax activist, is a likely Republican challenger to Ms. Gillibrand’s seat in the Senate.
A spokesman for TheLadders quickly responded that the posts in question, such as one that advocated for a holiday where women offer free oral sex along with a steak dinner, were not actually written by Mr. Cenedella, calling it a “staging site [that] contained testing content from a wide variety of sources, including spam from automatic spiders.”
Nonetheless, it wasn’t the first time that the Cenedella family has been in the news for its personal blogs. A source informed Betabeat that Mr. Cenendella’s wife Angela Cenedella, née Angela Kim, is the author of the popular lifestyle blog Vie Society, known for its unapologetically girly take on the luxe life and coining terms like “moopig” and “amazeballoons.“
BuyWithMe wasn’t the only local company hemorrhaging jobs this week. Betabeat has learned that TheLadders laid off about 30 employees this week, across all departments.
“It was like Black Wednesday,” said the source of the overlapping job losses. However, where BuyWithMe let go of 55 percent of its staff, TheLadders downsizing was less severe, with seven percent of its 420 employees, according to our source who was familiar with the situation.
Until a month ago, TheLadders focused exclusively on the $100,000+ jobs market–its key differentiator in the market. The source said the layoffs were related to flat revenue growth at about $80 million, adding that the company’s two biggest expenses were people and marketing costs. “They already cut marketing significantly,” said the source, who called the job losses “cost cutting to reforecast budget due to lower than expected revenue growth.”
CEO Reed Hastings’s letter to Netflix customers may have dominated yesterday’s executive epistolary news cycle, but TheLadders.com CEO and founder Marc Cenedella also snuck in some pretty big news for the jobs site. In a post on his blog, Mr. Cenedella wrote:
“We’re expanding, and today we say ‘bye bye’ to helping only those over $100,000 and ‘hello’ to helping all career-minded professionals. TheLadders now takes all salary levels and shows the right jobs to the right person.”
Based on a sampling of the post’s 127 comments, folks were not pleased about a move that forgoes the company’s targeted focus for something, they worry, will end up more like Monster.com, but still require a monthly fee.