Single Use Apps
App for That
It’s the era of disposable apps! New York-based MyCityWay just announced the release of the first official app for Android and iPhone that will supposedly enhance the experience of watching the Macy’s Thanksgiving Day Parade. The app is built to track the location of parade participants throughout the event, a feature similar to the core offerings of the New York City marathon app that crashed miserably after its servers were overloaded on the day of the event.
The Official ING New York City Marathon Mobile Spectator App Presented by Subway was supposed to allow marathon spectators to track up to ten runners in real time and watch a livestream of the races this weekend. Oops. While the $3 app worked fine before marathon day, it seems to have been overloaded during the actual event. Users are demanding refunds and the app’s ratings have plummeted in both the Android Market and iPhone App Store. Of the 120 Android reviews viewable on the web, 106 are single star; the current version of the app has a one-star rating in the App Store after 940 reviews.