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Fitocracy: the NYC Fitness App That Helped Miss America Ace the Bikini Competition

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Politicos like Chuck Schumer and Marty Markowitz have been quick to claim Mallory Hagan’s new pageant title a victory for “the borough of Kings,” nevermind that the Alabama native and former Miss New York is a relatively recent transplant. But as it turns out, one New York City tech startup might also be able to bask in the bling of the Miss America crown.

“In case you haven’t yet heard, the new Miss America is a @fitocracy community member + trainee of @DickTalens,” LoyalCX founder Sarah Judd Welch tweeted this weekend. Mr. Talens–a former fat kid turned body builder–is one of the cofounders of Fitocracy, an addictive fitness app that motivates users by treating workouts like you’re leveling up in Everquest or World of Warcraft.  Read More