Marketing Muscle

Get a Sneak Peek of the New Nars Line on Snapchat (If You Can Locate Their Account)

(Photo: Getty)

Orgasm-blush-inventor Nars is rolling out a new makeup collection at noon today via Snapchat–which is cool, if you can figure out how to follow them on the app.

We at Betabeat know our way around most social media platforms, especially self-destructing-selfie-app Snapchat. But finding Nars or any other brand on the app is tougher than evading unwanted dick pics. When we tried to search for Narsissist, it didn’t look like the account existed. We were able to add it anyway, but it didn’t have any top friends and didn’t appear to be a real account. Read More

It's a Zuck Zuck Zuck Zuck World

YSL Runs Out of Ideas, Creates Facebook-Inspired Eye Shadow

Courtesy: Kiss and Makeup

Be honest: Facebook’s sleek blue and white color scheme is a fashion inspiration in your life. It is therefore only natural that you’d want to adorn your body with colorful evidence of your fandom.

Luckily, thanks to the French designer Yves Saint Laurent, you can now wear Facebook on your eyelids.

Starting July 19th, YSL will release 1,650 of their Facebook-inspired “Devoted to Fans” eye shadow palettes, featuring blue, purple, white and grey shadows. Read More