Digital Publishing

From Zero to 35,000: How I Built A Big Email List Exclusively About Books I Liked

Ryan 7

­In May 2009, I sent an email to a friend. I’d been posting book recommendations on my website for the last couple years, but what did he think of the idea of doing it as a monthly email instead? It was a bad idea, he said–because people wouldn’t be able to share the blog posts anymore. People are protective of their emails, so who would want to sign up for that?

I considered his advice and decide to ignore it. In the five years since, that list, known as the Reading List Email, has grown from 50 friends to roughly 35,000 people with a 50% open rate (which is crazy compared to most lists). It has readers from all over the world, ranging from high school students to Fortune 500 CEOs, NFL coaches, bestselling authors, publishers and entrepreneurs. I’ve sent close to 100 emails to a “total” audience of 400,000+ over the years and sold a few hundred thousand dollars worth of books for retailers over the years. Read More

Startup, the startup rundown

Startup News: Grokking Facebook Timeline for Fun and Profit

Betabeat: bringing you the finest in tech and startup news from these fine machines since before we were born. (BuzzFeed)

BLAST FROM THE PAST. Now, thanks to BuzzFeed, you can show all your friends how vintage chic your technology was—before it was cool. Prompted by the fairly recent Facebook timeline, BuzzFeed has introduced a Facebook app that lets users retroactively post images to their timeline. Checkout the “What Was Your First Computer?” question and reminisce about the nineteen eighties like it’s the 2020’s. The launch of this new app is probably just the beginning of a trend we’ll see as Facebook prepares to unveil its new timeline backdating ability.

CLICK CLICK FLASH. Pixable, the photo sharing complement for social networks is rolling out a couple big features. First, is a hashtag feature that allows users to tag their photos or their friends’ photos for an easier experience when recalling and organizing snapshots. #drunkenregrets?

At the same time Pixable is being integrated into the Facebook timeline technology. Users will be able to share their photo viewing and tagging activity in the Facebook ticker just like when listening to tunes on Spotify.

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