Remember when Facebook was a world-changing social network–uniting families, friends, and that girl who moved away in the third grade across space and time? And then remember when Facebook was a punchline, trying to get you to pay real money for the virtual equivalent of the flair buttons on a TGIFriday’s vest?
Well, now, Facebook is also partly an e-commerce play–like say Amazon or Pets.com. Today, the company began launching a new segment called Gifts, which allows users to buy and send real-world items, tied to the life events you post on Facebook. It’s a gentle reminder that when free consumer web startups say, “Don’t worry about monetization, we’ll find a magical third way later,” what they mean is: “Let us pretend just a little while longer, please.” Read More