New Digs

With Newly Opened New York Office, Polyvore Looks to Bond With Brands

Polyvore NYC office

The latest West Coast outfit to open up an outpost here in the chaotic environs of New York City: social commerce platform Polyvore. Their new neighborhood? Naturally it’s Soho, that downtown anthill swarming with fashionistas. While the company has had employees stationed here for years, the new office finally gives them a proper home.

Polyvore, which makes it easy for members to create those inspiration board-like collages so beloved by fashion bloggers and also to purchase whatever happens to be featured in those collages, just topped 17 million uniques per month. Over the last year the company has been working more closely with brands, including hosting its first fashion show in February, featuring FIT alums.

Cofounder Pasha Sadri told Betabeat via email that, “Being in close proximity to the fashion powerhouses of New York was a natural next step” for the company. Read More

It's Zuck's World We're Just Living In It

Facebook Goes NASDAQ for IPO


It appears NASDAQ’s campaign to convince Facebook to list its I.P.O. with them over the New York Stock Exchange has proven successful: inside sources told the New York Times today that Facebook has chosen NASDAQ. “The social network will list its shares on the Nasdaq under ticker symbol ‘FB,’ according to people familiar with the matter, who demanded anonymity because the discussions were private,” said the Times. Read More