<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/css" media="screen" href="http://s2.wp.com/wp-content/themes/vip/newyorkobserver/stylesheets/rss.css"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Betabeat &#187; macy&#8217;s</title>
	<atom:link href="http://betabeat.com/tag/macys/feed/" rel="self" type="application/rss+xml" />
	<link>http://betabeat.com</link>
	<description>Just another WordPress.com site</description>
	<lastBuildDate>Fri, 24 May 2013 22:21:08 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='betabeat.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>Betabeat &#187; macy&#8217;s</title>
		<link>http://betabeat.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://betabeat.com/osd.xml" title="Betabeat" />
	<atom:link rel='hub' href='http://betabeat.com/?pushpress=hub'/>
		<item>
				
		<title>Is &#8216;Apple Store Fever&#8217; Trashing the Macy&#8217;s Flagship?</title>

		<comments>http://betabeat.com/2012/09/is-apple-store-fever-trashing-the-macys-flagship/#comments</comments>
		<pubDate>Fri, 14 Sep 2012 17:50:47 -0400</pubDate>
					<link>http://betabeat.com/2012/09/is-apple-store-fever-trashing-the-macys-flagship/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=62508</guid>
		<description><![CDATA[<p><div id="attachment_62575" class="wp-caption alignleft" style="width: 209px"><a href="http://nyobetabeat.files.wordpress.com/2012/09/4323398221_d3a7e3d690.jpeg"><img class=" wp-image-62575 " title="Macy's" src="http://nyobetabeat.files.wordpress.com/2012/09/4323398221_d3a7e3d690.jpeg?w=199" alt="" width="199" height="300" /></a><p class="wp-caption-text">What are we, Lemon--farmers? (Photo: flickr.com/idovermani)</p></div></p>
<p>The Macy's flagship at Herald Square is currently in the process of a long overdue top-to-bottom renovation. She's still a grand old lady, with her wooden escalators and gleaming elevators, but her finery was starting to look a little tattered and we wouldn't want the place to eventually degrade into a Miss Havisham squatting next to Penn Station, now would we?</p>
<p>However,<a href="http://cityroom.blogs.nytimes.com/2012/09/13/macys-is-losing-its-marble-annoying-a-preservationist/?partner=rss&amp;emc=rss"> the <em>New York Times </em>reports</a> that the proceedings have at least one preservationist a little alarmed. On a recent visit he noticed that the columns in the Broadway-facing "Great Hall" are missing their marble, and the chandeliers are gone. And upon whom does Theodore Grunewald cast blame for these developments? Apple, of course:<!--more--></p>
<blockquote><p>“I hate to say it, but what they’ve got is Apple store fever. It seems to me that every retail designer now thinks that copying the Apple store will land them the same success that Apple has had with the millennials,” Mr. Grunewald said. “But right now, I’ve got Apple fatigue, because everywhere you go, you see the same idiom of clear glass cases, glass banisters on staircases, minimal ceiling and floor detailing.”</p></blockquote>
<p>A Macy's spokesperson defended the plan, calling attention to the plans to restore the grand 34th street entrance. She also pointed out that the marble was added in the 1970s.</p>
<p>At least they're not veering too far in the other direction and co-opting the twee stylings of so many New York startups--stripping it down to the bare brick walls and installing IKEA furniture. That would be a <em>true </em>travesty.</p>
<p>(h/t <a href="http://gothamist.com/2012/09/14/macys_renovations.php#photo-1">Gothamist</a>)</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_62575" class="wp-caption alignleft" style="width: 209px"><a href="http://nyobetabeat.files.wordpress.com/2012/09/4323398221_d3a7e3d690.jpeg"><img class=" wp-image-62575 " title="Macy's" src="http://nyobetabeat.files.wordpress.com/2012/09/4323398221_d3a7e3d690.jpeg?w=199" alt="" width="199" height="300" /></a><p class="wp-caption-text">What are we, Lemon--farmers? (Photo: flickr.com/idovermani)</p></div></p>
<p>The Macy's flagship at Herald Square is currently in the process of a long overdue top-to-bottom renovation. She's still a grand old lady, with her wooden escalators and gleaming elevators, but her finery was starting to look a little tattered and we wouldn't want the place to eventually degrade into a Miss Havisham squatting next to Penn Station, now would we?</p>
<p>However,<a href="http://cityroom.blogs.nytimes.com/2012/09/13/macys-is-losing-its-marble-annoying-a-preservationist/?partner=rss&amp;emc=rss"> the <em>New York Times </em>reports</a> that the proceedings have at least one preservationist a little alarmed. On a recent visit he noticed that the columns in the Broadway-facing "Great Hall" are missing their marble, and the chandeliers are gone. And upon whom does Theodore Grunewald cast blame for these developments? Apple, of course:<!--more--></p>
<blockquote><p>“I hate to say it, but what they’ve got is Apple store fever. It seems to me that every retail designer now thinks that copying the Apple store will land them the same success that Apple has had with the millennials,” Mr. Grunewald said. “But right now, I’ve got Apple fatigue, because everywhere you go, you see the same idiom of clear glass cases, glass banisters on staircases, minimal ceiling and floor detailing.”</p></blockquote>
<p>A Macy's spokesperson defended the plan, calling attention to the plans to restore the grand 34th street entrance. She also pointed out that the marble was added in the 1970s.</p>
<p>At least they're not veering too far in the other direction and co-opting the twee stylings of so many New York startups--stripping it down to the bare brick walls and installing IKEA furniture. That would be a <em>true </em>travesty.</p>
<p>(h/t <a href="http://gothamist.com/2012/09/14/macys_renovations.php#photo-1">Gothamist</a>)</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2012/09/is-apple-store-fever-trashing-the-macys-flagship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0bbc75db8f7be0cab7d4698c7cd08df2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">kfairclothobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2012/09/4323398221_d3a7e3d690.jpeg?w=199" medium="image">
			<media:title type="html">Macy&#039;s</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Will Macy&#8217;s Parade App Succeed Where NYC Marathon App Failed?</title>

		<comments>http://betabeat.com/2011/11/will-macys-parade-app-succeed-where-nyc-marathon-app-failed/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 13:39:58 -0400</pubDate>
					<link>http://betabeat.com/2011/11/will-macys-parade-app-succeed-where-nyc-marathon-app-failed/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=22323</guid>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-22325" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="macys app" src="http://nyobetabeat.files.wordpress.com/2011/11/macys-app.jpg" alt="" width="320" height="480" />It's the era of disposable apps! New York-based <a href="http://mycityway.com">MyCityWay</a> just announced the release of the first official app for <a href="https://market.android.com/details?id=com.macysparade&amp;feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5tYWN5c3BhcmFkZSJd">Android</a> and <a href="http://itunes.apple.com/us/app/macys-thanksgiving-day-parade/id481359570?mt=8">iPhone</a> that will supposedly enhance the experience of watching the Macy's Thanksgiving Day Parade. The app is built to track the location of parade participants throughout the event, a feature similar to the core offerings of the New York City marathon app that <a href="http://www.betabeat.com/2011/11/07/nyc-marathon-app-fails-to-track-runners-users-demand-refunds/">crashed miserably</a> after its servers were overloaded on the day of the event.</p>
<p><!--more--></p>
<p>You can probably imagine that apps built to be used once at a specific time during a high-profile event in the city of New York might experience high traffic. Will MyCityWay learn from the mistakes of Map My Run, which created the paid NYC Marathon app that resulted in the company <a href="http://www.betabeat.com/2011/11/09/mapmyrun-traffic-did-compromise-the-app-experience/">playing customer service defense</a>?</p>
<p>One thing MyCityWay did differently: the parade apps are free, always a strong defense against criticism.</p>
<p>The app also purports to allow users to follow and share messages with Santa, marching bands and cheerleaders in the procession, download the "much-anticipated Line of March" at 9 a.m. on Thanksgiving Day, and help users find restrooms, coffee shops, subway stations and weather.</p>
<p>Download the app? <a href="mailto:tips@betabeat.com">Let us know</a> how it works on Turkey Day.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-22325" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="macys app" src="http://nyobetabeat.files.wordpress.com/2011/11/macys-app.jpg" alt="" width="320" height="480" />It's the era of disposable apps! New York-based <a href="http://mycityway.com">MyCityWay</a> just announced the release of the first official app for <a href="https://market.android.com/details?id=com.macysparade&amp;feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5tYWN5c3BhcmFkZSJd">Android</a> and <a href="http://itunes.apple.com/us/app/macys-thanksgiving-day-parade/id481359570?mt=8">iPhone</a> that will supposedly enhance the experience of watching the Macy's Thanksgiving Day Parade. The app is built to track the location of parade participants throughout the event, a feature similar to the core offerings of the New York City marathon app that <a href="http://www.betabeat.com/2011/11/07/nyc-marathon-app-fails-to-track-runners-users-demand-refunds/">crashed miserably</a> after its servers were overloaded on the day of the event.</p>
<p><!--more--></p>
<p>You can probably imagine that apps built to be used once at a specific time during a high-profile event in the city of New York might experience high traffic. Will MyCityWay learn from the mistakes of Map My Run, which created the paid NYC Marathon app that resulted in the company <a href="http://www.betabeat.com/2011/11/09/mapmyrun-traffic-did-compromise-the-app-experience/">playing customer service defense</a>?</p>
<p>One thing MyCityWay did differently: the parade apps are free, always a strong defense against criticism.</p>
<p>The app also purports to allow users to follow and share messages with Santa, marching bands and cheerleaders in the procession, download the "much-anticipated Line of March" at 9 a.m. on Thanksgiving Day, and help users find restrooms, coffee shops, subway stations and weather.</p>
<p>Download the app? <a href="mailto:tips@betabeat.com">Let us know</a> how it works on Turkey Day.</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2011/11/will-macys-parade-app-succeed-where-nyc-marathon-app-failed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/becf95fa833b8aeb13f7720732bd6dc6?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jhanasobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2011/11/macys-app.jpg" medium="image">
			<media:title type="html">macys app</media:title>
		</media:content>
	</item>
	</channel>
</rss>
