When Betabeat thinks of rental car companies, we think of long lines, oil-stained garages and exorbitantly-priced insurance that we don’t really need. (Do we?) When we think of car-sharing companies, we think of gleaming new Prius’s and smart technology. Which might be one good reason why Avis Budget Group agreed to acquire Zipcar for $500 million in a deal announced earlier this morning.
With Instagram snapped up, everyone’s looking to Pinterest. Who’s got the cash and looking to spend? Business Insider cornered Google VP of corporate development David Lawee, who handles their M&A. Their biggest problem, he says, is video discovery:
“If you look at what we’re rooted in, it’s kind of obvious what we’re looking for….The most challenging problem we have right now is discovery of video, that’s the most challenging problem on the web. Social is one enabler, tagging is one enabler.”
Now, company does face a few other issues at the moment. There are the privacy concerns. Then there’s the rise of walled gardens Google can’t trawl. There’s even getting more traction on the aforementioned enabler, social.
But video is certainly an issue looming on the horizon, and Google isn’t the only member of the old guard trying to get out in front of the problem. Nor does it sound like integrating Google+ into search results was enough to crack the discovery nut. Lawee admitted their current social layer helped but it’s ”not even 1 percent where it should be.”
The Third Degree
So you’re a young social sales analytics platform. You know cloud computing is a hot market, but it isn’t easy to break out from the pack and get noticed.
When a rock star like Salesforce CEO Marc Benioff is in town, perhaps giving a talk at the Jacob Javits center tomorrow as part of the CloudForce expo, you’ve basically got one chance to make a big impression.
You could try slipping him your pitch deck in the elevator or maybe rapping your way to an M&A. But the smart money is to get him to come to you, and that means making a splash.
We found this amazing offer on Zaarly today:
$10 for “groupies” to join me at Cloudforce NYC on Wed
If you’ve seen the ads for BeautyBar.com (cosmetics) and Wag.com (pet care). Soap.com sends you stuff you don’t have time to pick up from the drug store.
It’s e-commerce play in an app economy that may be more closely associated with the dotcom era, except, you know, with much better margins. Quidsi, launched by friends Marc Lore and Vinit Bharara, is also known for its Zappos-rivaling customer service and rapid-fire delivery times, a particular obsession of Mr. Lore’s. That might be why Amazon, which owns Zappos, purchased Quidsi for $545 million last November.