Fast Company decided it was time to check in on the Hipstamatic guys. How’ve things been since the Instagram acquisition made them look like the losers in the photo app head-to-head? Well, no one expected everything would be happiness and fun times. But the picture that emerges in the second installment of a three-part series on the company sounds a lot like Lord of the Flies set in Silicon Valley.
In the very first line, CEO Lucas Buick admits that, in the last year, the company has lost focus. Twitter expressed interest in an acquisition, sources say, but the idea wasn’t taken too seriously. Attempts to transition to social have been rocky.
But it sounds like matters haven’t been helped by a cultural rift within the company. Outlined in painful detail is a gulf between the founders and
the developers the employees (many of them developers) hired once the company was up and running:
the startup rundown
SHUTTER. Luminance is not your average photography conference. Instead of focusing on the latest gear, this two-day program will bring together experts at the forefront of the technology we use to create, manipulate and share our images. Among the speakers are Behance founder Scott Belsky, Hipstamatic cofounder Lucas Allen Buick, Google’s Chris Chabot, Pulitzer prize winning photographer Barbara Davidson, Tumblr
CEO president John Maloney, Facebook Photos engineer Srinivas Narayanan and the School of Visual Art’s David Ross. All speakers will present a 20-minute TED-style lecture.
TOE, HEEL, TOE, HEEL. What Not to Wear‘s Stacy London is the cofounder of a just-launched site that aims to connect personal stylists with the stylistically clueless. Style For Hire stylists will perform a “closet audit,” provide personal shopping services or create new outfits out of clothes a customer already has—that’s called closet shopping. Now women who aren’t lucky enough to be on the show can still have their closets—and lack of fashion sense—torn apart, but without the benefit of a judgmental, national audience.