Off the Media

What to Measure? The Question Journalism Has to Answer

A few months ago I wrote an article for a website where the standard agreement for writers is a bonus incentive on social shares for the article. This was both usual, and unusual for a lot of reasons.

First, most websites don’t pay writers anything. A good portion of writing online is done for exposure (which a lot of people laugh at but content marketing can be hugely lucrative and I encourage my clients to do it). So that was slightly unusual. What was more standard was the fact that for a site that did pay, the payment was partially contingent on page views (there was a bonus for how many social shares the article got). Read More