In this so-called tech- bubble of ours, it’s important to make your product stand out. And let’s be honest, publicity tactics like distributing flyers and spamming everyone with poorly-written PR emails isn’t good for anyone.
One London startup got much further by channeling their creativity instead of relying on typical marketing strategies. Dojo — an app that helps users find fun restaurants, popups and events — actually garnered 3,000 downloads in two weeks by handing out personal letters.
Sure Why Not
Another international tech giant has put down roots in Silicon Alley. This morning, Berlin-based audio platform SoundCloud opened their New York City offices — their largest office in the United States.
In the new 5th Avenue location, engineers and audio technicians will work alongside marketing and sales staff. New York City has the kind of talent pool that allows a company like sound cloud to hire both technical staff and creative professionals, which is vital for a tech company that offers a platform for artists.
Because life officially imitates the Internet, a doge-themed record label now exists in London. The label, called Doge Records, is putting out its first album on May 7. Such 2014!
As far as we can tell, there’s nothing explicitly doge-ish about the record label, save for its logo — Read More
Crime and Punishment
Former Apple CEO John Sculley is reportedly mulling a bid for BlackBerry. [Globe and Mail]
YouTube is planning to a service that’s described as “Spotify with video” later this year. [Billboard]
Amazon’s entry into the set-top box game might miss its scheduled holiday deadline as it scrambles with development delays. [The Verge]
Suck it Silicon Prairie: London is the new leader in patting itself on the back for nurturing tech startups. [New York Times]
ICANN is approving several new top-level domains in the next few weeks including شبكة, 游戏 and онлайн. [BBC]
I Want My Free TV
Apparently hell hath no fury like eager teens looking to get their hands on Grand Theft Auto V.
A 23-year-old man was brutally attacked by three teenagers in north London yesterday, after they spotted him carrying a copy of the highly anticipated game less than two hours after he purchased it.
Watch out, impatient U.K. Game of Thrones fans: The City of London is launching a new police unit dedicated to IP crimes. The squad will be responsible for both online piracy and IRL offenses like counterfeit goods., and the national government is contributing £2.5 million to the cause.
This comes on the heels of a crackdown on torrent site operators, TorrentFreak reports.
When the heavens open and spew forth little HRH Prince Rupert or Princess Hermione via the loins of Kate Middleton, how will the royals announce the birth? Not through social media — at least not right away.
Buckingham Palace insists the birth will be announced through a proclamation signed by doctors and rushed to the palace grounds, according to The Daily Mail. The notice will be plopped on a golden easel (we shit you not) just within the gates of the palace.
First World Problems
How is Julian Assange whiling away the hours while he’s sequestered inside the Ecuadorean Embassy in London?
Probably training monkeys to do his bidding and flambé-ing his way through the entire Julia Child cookbook. Possibly sunbathing.
We’re all going to enter therapy for our addiction to technology eventually. Might as well start them young. That’s what they’re doing over in the United Kingdom to a four-year-old girl who, after using her iPad for more than four hours a day, became “distressed and inconsolable” when it was taken away.
Her mother entered her into a rehab after she showed “increased agitation” when the iPad was removed. Enter hero Dr. Richard Graham, the creator of Britain’s first-ever technology addiction program, who claims cases like hers are growing and creating “dangerous” long-term effects. He told The Telegraph that the electronic form of amusement was preventing kids from forming IRL social relationships and leaving kids very exhausted from the constant swiping.
You know how some people (like, hypothetically) eat their way through vacation? A little pasta in Rome, some cheese in Paris, barbecue in the South. A new pop-up hotel that recently opened in London is taking that concept quite literally, creating hotel rooms made entirely out of edible goods.
You might want to leave your Nike Fuelband at home for this one.