Got Marketing?

Forget PR Emails: App Used Heartfelt Letters, Nabbed Thousands of Downloads and Investor Interest

Dojo helps users find fun things to do in London (Twitter).

In this so-called tech- bubble of ours, it’s important to make your product stand out. And let’s be honest, publicity tactics like distributing flyers and spamming everyone with poorly-written PR emails isn’t good for anyone.

One London startup got much further by channeling their creativity instead of relying on typical marketing strategies. Dojo — an app that helps users find fun restaurants, popups and events — actually garnered 3,000 downloads in two weeks by handing out personal letters. Read More

Office Space

SoundCloud Opens NYC Office as an International Rally Point

Screen Shot 2014-06-03 at 10.17.55 AM

Another international tech giant has put down roots in Silicon Alley. This morning, Berlin-based audio platform SoundCloud opened their New York City offices — their largest office in the United States.

In the new 5th Avenue location, engineers and audio technicians will work alongside marketing and sales staff. New York City has the kind of talent pool that allows a company like sound cloud to hire both technical staff and creative professionals, which is vital for a tech company that offers a platform for artists. Read More

Linkages

Booting Up: We Need to Protect the Queen as Startups Flock to London

She LOVES apps.(Photo by Ian Gavan/WPA Pool/Getty Images)

Former Apple CEO John Sculley is reportedly mulling a bid for BlackBerry. [Globe and Mail]

YouTube is planning to a service that’s described as “Spotify with video” later this year. [Billboard]

Amazon’s entry into the set-top box game might miss its scheduled holiday deadline as it scrambles with development delays. [The Verge]

Suck it Silicon Prairie: London is the new leader in patting itself on the back for nurturing tech startups. [New York Times]

ICANN is approving several new top-level domains in the next few weeks including شبكة, 游戏 and онлайн. [BBC]

I Want My Free TV

London Now Has a Squad of Cops Wholly Dedicated to IP Crimes

(LEON NEAL/AFP/Getty Images)

Watch out, impatient U.K. Game of Thrones fans: The City of London is launching a new police unit dedicated to IP crimes. The squad will be responsible for both online piracy and IRL offenses like counterfeit goods., and the national government is contributing £2.5 million to the cause.

This comes on the heels of a crackdown on torrent site operators, TorrentFreak reports. Read More

Hail Britannia

Royal Baby Too Dignified For Twitter

(Photo: Phone Arena)

When the heavens open and spew forth little HRH Prince Rupert or Princess Hermione via the loins of Kate Middleton, how will the royals announce the birth? Not through social media — at least not right away.

Buckingham Palace insists the birth will be announced through a proclamation signed by doctors and rushed to the palace grounds, according to The Daily Mail. The notice will be plopped on a golden easel (we shit you not) just within the gates of the palace. Read More

First World Problems

Parents Now Shipping Their iPad-Addicted Kids to Therapy

Problem child. (Photo: Flickr)

We’re all going to enter therapy for our addiction to technology eventually. Might as well start them young. That’s what they’re doing over in the United Kingdom to a four-year-old girl who, after using her iPad for more than four hours a day, became “distressed and inconsolable” when it was taken away.

Her mother entered her into a rehab after she showed “increased agitation” when the iPad was removed. Enter hero Dr. Richard Graham, the creator of Britain’s first-ever technology addiction program, who claims cases like hers are growing and creating “dangerous” long-term effects. He told The Telegraph that the electronic form of amusement was preventing kids from forming IRL social relationships and leaving kids very exhausted from the constant swiping. Read More