Extreme Couponing

Foursquare Hitches Its Wagon to the Coupon Trend

Mr. Crowley (flickr.com/seeminglee)

It’s been a tumultuous past few weeks for New York startups, some of whom are scrapping long-held ideals in order to seek profitability. Looks like it’s time to finally make some money.

Last month, Tumblr announced it will now offer paid ads, a reversal from founder David Karp’s prior opinions about advertising–mainly, that it kind of makes him sick. And today, Foursquare cofounder Dennis Crowley told the Wall Street Journal that the location-based social network is planning to offer personalized coupons, tailored to each individual user, beginning in July. The news builds on earlier reports about Foursquare’s new paid media platform, scheduled to launch in June. Read More

Location Based

The Average Foursquare User Has 5-8 Friends. That’s a Good Thing

dennis_crowley

With Facebook positioned as the dominant social network, the one place where most everyone feels compelled to create a profile simply to avoid being left out, there is an emerging set of niche networks looking to capitalize on a more intimate setting.

Dennis Crowley spoke at a Girls in Tech event recently, about Foursquare’s newfound freedom to investigate their user data. “We’ve got tons of user data, but a big part of the last year was just spent keeping things up and running.¬†You remember Twitter went through all those problems, we’re not out of the weeds yet, but we went through all those problems this summer.” Read More