It’s been a tumultuous past few weeks for New York startups, some of whom are scrapping long-held ideals in order to seek profitability. Looks like it’s time to finally make some money.
Last month, Tumblr announced it will now offer paid ads, a reversal from founder David Karp’s prior opinions about advertising–mainly, that it kind of makes him sick. And today, Foursquare cofounder Dennis Crowley told the Wall Street Journal that the location-based social network is planning to offer personalized coupons, tailored to each individual user, beginning in July. The news builds on earlier reports about Foursquare’s new paid media platform, scheduled to launch in June.
Just two years after winning a SXSW Interactive award for Mobile apps, Gowalla has officially shut down. The location-based social networking start-up, once backed by investors including Kevin Rose and Jason Calacanis, was bought by Facebook in early December of last year but only put up a good-bye notice on its website today.
As the excitement over the location based mobile apps continues to grow, it’s becoming more and more difficult to separate reality from satire.
Last night Betabeat stumbled on Bromance, sort of a Grindr for straights, that goes by the tagline, “Live, Laugh, Fist Bump.”
Over the last year Foursquare’s data base has grown from one million venues to more than 15 million. At the same time, according to watchdog blog About Foursquare, the number of active superusers, who help to clean and organize this data, has actually declined.
Once upon a time very active users were promoted to Read More
A new study from Comscore finds that one in five smartphone users access check in services through their device. That five times the activity found by Forrester Research in a report they put together last summer.
With Facebook positioned as the dominant social network, the one place where most everyone feels compelled to create a profile simply to avoid being left out, there is an emerging set of niche networks looking to capitalize on a more intimate setting.
Dennis Crowley spoke at a Girls in Tech event recently, about Foursquare’s newfound freedom to investigate their user data. “We’ve got tons of user data, but a big part of the last year was just spent keeping things up and running. You remember Twitter went through all those problems, we’re not out of the weeds yet, but we went through all those problems this summer.”
Millions of people check in to services like Foursquare, Facebook, Yelp, Gowalla and Twitter every day. If local merchants knew where these users were, who they were talking to and what they liked, they could reach out to bring in new customers.
But your average restaurant owner doesn’t have time to learn and monitor multiple Read More
“I’m a bit of a klutz, and I was working at the Metropolitan Opera opening gala at Lincoln Center,” a stranger’s voice says in your ear. You’re walking down Broadway, passing Lincoln Center.
You don’t know the man, but he lives in your city. He’s telling you a story.
The typical user who enjoys location-based social networks such as Foursquare is male, college-educated, 32, and makes $105,000 a year, according to a report by research firm Forrester.
Foursquare users are also influential, Forrester concludes:
Geolocation users are 38% more likely than the average U.S. online adult to say that friends Read More