shameless rumormongering

Rumor Roundup: Alexis Ohanian Took a Trip to the Jersey Shore and Lo Bosworth Popped by Mashable, Of All Places

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Cooling Last month, Tumblr CEO David Karp sallied forth to the Cannes Lions festival/advertising love-in, as part of a charm offensive meant to convince potential clients they should flog their brands on the social network.

He also took the time to sit down beachside with an NBC anchor, singing the praises of fancy-pants advertising: “If you took all the ads out of Vogue, one it would be a much smaller magazine, but two it would be much less the magazine. those ads are great content, they’re a big part of the experiences,” he said. “What we’re here this week to do is to push more of those most creative advertisers to make ads that make Tumblr better, that make for more great, fun stuff on Tumblr to enjoy.”

He looked like the frontman for an early 2000s indie rock band making an appearance on an MTV Spring Break special, which is a great little symbol for how users are going to flip if they decide Tumblr’s selling out. Read More

shameless rumormongering

Rumor Roundup: Artsy’s Art Basel Bust and the $50,000 Tip That Wasn’t

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Basel Bust? Artsy’s invite for its Art Basel party this year–thrown by Chanel–was positively littered with enticing cohosts. “On behalf of Carter Cleveland, Larry Gagosian, Wendi Murdoch, Peter Theil & Dasha Zhukova, we invite you to a beachside barbecue on Wednesday, December 5th in Miami Beach,” the invite said. Perhaps too enticing. “I ended up not going because it was such a shit show,” said one would-be guest. The tipster blamed the venue, noting that “the same thing happened last night at Amfar. It was a mess trying to get into the after party and there were 400 people waiting outside and inside it was a crowded mess.”

Typical for Art Basel, said the source, brushing off complaints. “Less so for tech startups :)” Too bad they missed Demi Moore’s highly gif-able turn on the dance floor next to Lenny Kravitz. Perhaps our partier will have better luck with Tumblr, which is hosting its own Art Basel extravaganza tonight. Read More

Crowd Power

The Hills’ Whitney Port is Raising $50,000 on Indiegogo

A worthy charity cause. (Photo: Indiegogo)

If two TV shows, a book and a clothing line aren’t enough to line your pockets with the cashmoney you so deserve, what’s a glamour gal to do? Judging from Whitney Port, leggy star of The Hills and The City, the answer is start a$50,000 Indiegogo campaign.

Launching a gaudy charity for yourself? What on earth will Olivia Palermo say?

Ms. Port is raising money to help fund her Whitney Eve show at New York Fashion Week Spring 2013. Shhh, nobody say anything about the fact that she decided against using the vast amounts of cash she must have collected from her celebrity status, or her father’s apparel fortune, and instead chose to solicit it from her no doubt less wealthy fans. An Indiegogo campaign is an artistic endeavor.

And for your kindhearted philanthropic donation, you will get one of many swagalicious prizes, including a Whitney Eve gift card, an autographed photo–even a personalized tweet! Read More