Acquisitions

Fab.com Buys Llustre and Opens Up Shop in the UK

Name-changer. (Photo courtesy of Fab.com)

Fab took another step toward design-savvy world domination today, with the announcement that the company has acquired the British Isles’ own Llustre, which will become Fab UK. The move follows the February purchase of Casacanda and relaunch as Fab.de.

In a statement released this morning, Mr. Goldberg also announced that Maria Molland, previously of Thomson Reuters, will now be Chief European Officer for Fab, a role which is clearly on a growth track.

Shortly after the news broke this morning, CEO Jason Goldberg and CCO Bradford Shellhammer appeared across the pond at Le Web, where they were grilled good-naturedly by Mike Arrington about the announcement. Curious to know more about the team’s U.K. plans, we caught the talk via livestream.

Most of all, Mr. Arrington wanted to know why Mr. Goldberg and Mr. Shellhammer decided to buy “a clone” rather than “crushing” Llustre. The Fab.com certainly hadn’t responded well to the existence of the Samwer brothers’ copycat Bamarang; why give quarter to this company? Read More