In the end, all anyone wanted to talk about was the legos. After 10 startups had demonstrated their projects at last night’s New York Tech Meetup, and after a bit of grumbling that the price of admission no longer included a free drink at the after party, meeting-goers and presenters alike turned their attention to the product that had lit up the evening. Literally.
“I call them legos on steroids,” said Adrian Sanders, who’d demonstrated his iPhone storytelling app, Backspac.es earlier in the evening.
Local maker-minded startup LittleBits just announced a $3.65 million Series A, led by True Ventures. Also participating were Khosla Ventures, O’Reilly AlphaTech Ventures and Lerer Ventures.
Founder (and MIT Media Lab alum, and TED speaker) Ayah Bdeir told Betabeat that the round will help the company to–pardon the expression–kick it up a notch. “The first phase was really sort of a proof of concept,” she said. The response did not disappoint: LittleBits sold better than expected, “so that we actually now know it’s time to press the peddle.”
The company describes itself as “an open source library of electronic modules that snap together with tiny magnants for prototyping and play.” And what does that mean, precisely? Think wired Erector Sets.