Rejoice! Bitly Reinstitutes Easy Link Shortening


We have to hand it to Bitly–instead of recoiling from the massive outpouring of distaste for its new redesign, the link-shortener-turned-social-network has translated user feedback into site design action. The company already responded to user complaints with bitmark revamps last week, but in a post on its blog today, Bitly announced that it has reinstated easier link shortening, effectively squashing the majority of complaints users had about its redesign. That means you, Roger Ebert.

According to the Bitly blog:

In the week since our release, we’re already making adjustments, so that saving and shortening links in the new bitly is a whole lot easier. Now, when you paste a link into the “Paste a link here…” box at the top of the page, it will be instantly saved when you paste it (no second click needed)— and the shortlink will be right there ready for you to copy.

Less clicking! That’s all an avid Internet user can really ask for, right?

Funding Fun

Bitly CEO Peter Stern Says the Company Has Not Raised $20 M. [Updated]

Peter Stern, Bitly's CEO (

UPDATE 5/17: Bitly CEO Peter Stern reached out to Betabeat Thursday to dispute much of what was reported in The Verge yesterday. “While I would be delighted to report that we raised a significant amount of money, I’m not in a position to report that just yet,” said Mr. Stern, who did acknowledge that he is in the process of raising funds, but said that has been true since he started his tenure as CEO. The company raised a $1.4 million convertible note in March.

Mr. Stern said Bitly is at work on a consumer product, but the company is not yet willing to discuss it. Last October, Bitly blogged about developing a real-time search engine that lets the company “see into the future.” However, Mr. Stern said, “A Bitly revamp is in the works, but it doesn’t include a viral search, which is only available for business customers.”

Link shortening service Bitly is moving up and out–literally and figuratively. According to The Verge, the company moved out of Betaworks’ offices this week into its own space, and has also landed $20 million in new funding. Read More