Pivot Strat

Founder Loses $100 K. On His First Startup, Rebounds With an App Called Bubble

Mr. Hnetinka. (source: twttr)

Betabeat first met Lee Hnetinka, the enterprising former Hamptons broker who taught himself web design while making websites for rentals, at South By Southwest. He was promoting his first startup, Leetto, a location-based network that had something to do with local advertising and deals. “We¬†kinda wanted to do something based around location. We wanted to do a lot. That was part of the problem–we had no real focus,” he said. “When I wanted to explain it I couldn’t really do it in one sentence.” Read More