(Source: Warby Parker)

PERFECT TEN. Last Wednesday Time Inc. brought together editors from many of their news properties to bestow upon us the "10 NYC Startups to Watch." Only in the startup picking game since lat year's Internet Week, Time Inc. has already picked winners like GroupMe, which was purchased by Skype for a supposed $85 milion.

The startups that made the cut for 2012 are Adaptly, a social advertising platform; Art.sy, the Pandora of art; Codeacademy, an interactive self-paced tool to learn to code; Enterproid, a mobile platform to segregate work from personal information on a single mobile device; Fab—you already know what Fab does; Fancy Hands, a provider of virtual personal assistants; Loosecubes, a matchmaker for workers and workspaces SideTour; a community marketplace for booking and hosting adventures, Stamped; a five-star-only mobile rating app and Truth Art Beauty; an online platform where users can custom-create skincare blends.

FOUNDER POWER. This Friday Women 2.0 is hosting their New York Founder Friday at 16 East 34th Street. Featured founders Cheryl Yeoh of CityPockets and Eloise Bune of GraciousEloise will begin speaking at 7 p.m. but the event will kick off at 6 p.m. with an introduction by Matt Wolfrom of Makovsky and Company, the event's sponsor. Founder Friday is free, and open to people of all genders, unlike the LOL-inducing "Jews against the Internet" rally, which is $10 and closed to women. Unfortunately, Founder Friday is already at capacity. Add your name to the wait list and cross your fingers.

RALLY IN THE ALLEY. The Association for a Better New York Foundation and Mayor Bloomberg honored the city's technology leaders in Union Square last Thursday including Foursquare cofounder Dennis Crowley, Greycroft's Alan Patricof, ideeli CEO Paul Hurley and NYTM cofounder Dawn Barber. The Lew Rudin Founder's Award went to New York City deputy mayor for economic development Robert Steel.

MEDIUM MAYHEM. Shelby.tv sat squarely at the intersection of social media and video and last week they began making strides to kick to competition down the block. At The Next Web 2012, cofounder Reece Pacheco unveiled Shelby GT, currently operating in private beta. "Rolls," a tool for organization, curation and the sharing of videos by way of tweets, Facebook posts and other social platforms, make up the centerpiece of this latest social video iteration. Request a private beta invitation to the virtual viewing party here.

DESIGNBOX. Last week LayerVault, an online, unlimited storage space for design files, underwent a redesign adding color extraction and an ability to measure mockups. The "Github for designers" has also introduced "Wormhole," a way to search art files visually by highlighting different design components. That recent shell-out for CS5 might feel a little worse now.

CLOTHES BUY YOU. New York fashion ecommerce company Ruby Ribbon got a $3 million go ahead from Trinity Ventures to launch, sell and market a fashion line "exclusively through social commerce." The company plans to connect to customers on a highly personal level through a national network of stylists who will introduce customers to Ruby Ribbon products at private social functions and in their homes. Ruby Ribbon has been operating stealthily, without so much as a landing page, until today.

PURCHASEST. Ever come across something on Pinterest that you wanted to buy? Well now you can! Sort of. The Fancy wants to treat your eyeballs like a lady while and your wallet like... well pretty much how everyone else treats your wallet. "Everything you see on the site is for sale, or can be for sale, in a function that operates like Groupon in reverse," a press release said. "If someone posts something that develops a huge following -- merchants can come online to sell that item and meet the demand." Fancy just hit half a million users and has big name backers like Square's Jack Dorsey and Facebook's Chris Hughes.

WARBY DARKER. Online prescription eyewear retailer Warby Parker just launched a new line of snazzy prescription sunglasses. At $120 they're a little pricier than their non-polarized counterparts.

COMMUTE. Spotify is on the hunt for a senior product manager with at least five years of experience to drive user revenue. App management platform Appboy wants to add a developer to its small team to provide the server backend for mobile client SDKs and the developer dashboard.