Election 2012

Obama’s Social Media Strategist Tells Tumblr How to Win an Election

Everybody likes this (Photo: Facebook.com)

It’s about two weeks later and we’re still reeling from the Presidential election. Luckily, we got our campaign fix today because Tumblr and The Daily Beast spoke to Laura Olin, one of the Obama campaign’s top social media strategists.

Ms. Olin was responsible for scheduling the victory posts to all Obama’s social networks. Most notably, she posted the now-famous photo of a hugging Mr. and Mrs. Obama with the simple caption “four more years.” The post has amassed more than 800,000 retweets and is the most liked Facebook photo of all time.

But like all important moments in history, the much loved post almost never happened, Ms. Olin explains: Read More