The Gamification of Everything
Remember the metastartups, the companies that exist only because of the burgeoning startup scene? Metastartups are just as viable as regular startups (or more), as it turns out. Take the outrageous success of actual revenue-generating website LaunchRock, the splash page and Twitter spam creator which could only exist in our interesting times. (The case could be made that any Bitcoin service is a metastartup centered around a startup currency.) Betabeat got a note from Eric Strait this morning, Austin-based co-founder of metastartup StartupDelight, which launched itself via LaunchRock in May, at which time we wrote: “StartupDelight lets you back hot trending startups by purchasing their hot company logo gear through special deals-of-the-day. Who is your market? Hot startups! What’s your product? Hot startup gear! Who are you? A startup! Welcome to the all-startup economy: Totally self-sufficient, with a little help from friends.”
The advent of 500 Startups first-ever Demo Day in New York drew a standing room only crowd to General Assembly yesterday for a long night of seed stage pitches and free beer that went an hour past its 9pm bedtime. Betabeat knew we were in the right place when we overheard, “We want to create a better music experience, better than Pandora,” pass for small talk over by the cheese and crackers table. The sight of TechStar’s David Tisch in a backwards baseball cap and khaki shorts (“business shabby” strikes again!) high-fiving Dave McClure was another promising sign.
All of the startups pitching were graduates of Mr. McClure’s 500 Startups, a Mountain View-based accelerator program, and many flew in from the Valley in search of local froth and perhaps a glimpse of the tall buildings. Each co-founder walked out to their own theme music, with soon-to-be baby daddy Jay-Z making a surprisingly popular choice.
First there was LaunchRock–the start-up that hypemongers for other start-ups by building them a hype-y pre-launch splash page. Now there’s StartupDelight, live from Austin, TX, launching on LaunchRock: “StartupDelight lets you back hot trending startups by purchasing their hot company logo gear through special deals-of-the-day.” Who is your market? Hot start-ups! What’s Read More
As if they weren’t smug enough already. New York’s GroupMe was voted the Breakout Digital Trend of South By Southwest by people using the official SXSW mobile app. I have no idea how many people that was, but GroupMe seemed to have the widest adoption and the loudest voice in a very Read More
From the trenches of the Startup Weekend hackathon in Philadelphia this weekend comes a startup centered around building hype for your startup.
LaunchRock is a platform for viral marketing your landing page, inspired in part by a startup called Hipster that managed to get more than 10,000 signups in one weekend Read More