NYC-based Mobli already has a cadre of celebrity investors, but now it can claim an impressive infusion of cash as a new bragging right. The photo and video startup, backed by celebs like Leo DiCaprio, Tobey Maguire, Serena Williams and Lance Armstrong, announced today that it has raised $22 million in Series B funding.
Silicon Alley syndicates aren’t the only folks who like to invest with their friends. The New York Post reports that Lance Armstrong has taken a stake in Mobli, the New York-based social networking startup that raised $4 million from Leonardo DiCaprio and other “high-profile” investors in October.
The seven-time Tour de France winner, who is already posting photos to the site, “will use his fame and legendary drive to help the company gain traction in the competitive field of mobile apps,” the paper says. Hey if @mrskutcher can drive design sales, why shouldn’t a celebrity cyclist help with your mobile strat.