Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week and tell you what you need to know and why it matters.
The deal(ish): King Digital’s quarterly report shows the people are losing interest in Candy Crush, and stock prices fell 23 percent.
Investors are trend-chasers, and in tech, those trends move particularly quickly. But when it comes being a slave to fast-moving fads, gaming companies put the rest of the tech business to shame.
Play Your Video Games
By now, you’ve probably become a complete slave to Candy Crush, the mind-numbing game that will leave you seeing replicating chocolates everywhere you look. One analyst estimates it’s generating $633,000 per day for the company that created it. Woe unto Zynga!
But guess what? You’re not alone, because no one is more obsessed with Candy Crush than moms. Exhibit A: Twitter, which is overrun with people complaining that they’ve basically been abandoned in favor of the mad addictive game.
Hey, at least that’s one more person you can beg for extra lives:
Screw the tasteful minimalism of Dots: I am completely, hopelessly addicted to the gloriously tacky Candy Crush.
I play it on the subway, riding the elevator, in bed trying to fall asleep at night. It’s killing my battery. I’ve resorted to begging friends for additional moves, in hopes of escaping the replicating chocolate squares of level 65.
Nor am I alone in my addiction: According to App Data, it’s currently the most popular app on Facebook. It even makes real money off in-game purchases from desperate obsessives like yours truly.
That’s really not enough to justify an IPO, though. And yet the Wall Street Journal says that’s exactly what the makers of Candy Crush want.