Kickstart It

This Terrible-Looking ‘Air Umbrella’ Just Blew Through Its Kickstarter Goal

Air umbrella. (Kickstarter)

The Internet was abuzz yesterday with news of the Kickstarter campaign to create a bizarre “air umbrella,” a gadget that promises to ward raindrops away from your face by powerfully blowing out air in all directions.

While the prospects of the futuristic umbrella reaching its $10,000 funding goal weren’t looking so hot yesterday, a glance at the campaign page this afternoon revealed the product has now plowed through its original goal; it’s currently raised $16,825, with nine days still remaining in the fundraising period. Read More

Kickstart It

If You’re Crowdfunding for Sharpie Markers Or a New House, You’re Doing It Wrong

Apparently these will help you dance. (Image via Indiegogo)

Kickstarter and Indiegogo — which were invented to help launch interesting and revolutionary ideas — have lead a countless number of products to great success. A cooler equipped with everything you could possibly need recently raked in more than $13 million to break Kickstarter’s record, and a campaign on Indiegogo even caused a blowjob machine to go viral.

Recently though, sprinkled in between legitimate crowdfunding attempts are more and more joke projects and flat out ridiculous campaigns. Read More

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This Kickstarter Wants To Put ‘Justin Bieber’s Balls In Your Mouth’

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Have you ever been bobbing your head along to your favorite song and wondered, “What would this music taste like?” Unless you were rolling face on MDMA, probably not.

Nevertheless, Kickstarter campaign called Beatballs wants to develop a home food processor that evaluates the acoustic properties of a song, and turn that song into a meatball. Call it a cross between an iHome and a KitchenAid. Read More

Crowd Power

Study of Over 400,000 Campaigns Shows Kickstarter Is a Much Better Place to Raise Money Than Indiegogo

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The tech world is full of its rivalries: Lyft and Uber. iOS and Android. Snapchat and whoever is trying to copy them this week. It’s rare, however, that we get a truly comprehensive look at how two companies line up side by side.

Shopify published an enormous data survey last week of over 400,000 available Kickstarter and Indiegogo campaigns, and the results are less-than-flattering for Indiegogo. Shopify scraped public campaign pages to build their dataset, and the crowdfunding firm that did the scraping for them has published a guide to how they gathered the data. Read More

Crowd Power

Kickstarter and Indiegogo Close Record-Breaking Campaigns On the Same Day

Ryan Grepper, the man behind the Coolest Cooler. Which by default makes him "The Coolest Guy." We're sure he planned that. (Screengrab via Kickstarter)

Kickstarter and Indiegogo are always held up against each other as rivals — people ask which is more secure, which is more indie, and which one is the better place to raise money. But this weekend, they both get to be winners, to an extent.

The Coolest Cooler broke Kickstarter’s record for highest funds raised by a campaign ever, coming in around $13 million, and Stone Brewing Company broke Indiegogo’s at $2.5 million. Read More

Kickstart or Kill

This Is the Most Bizarre Crowdfunding Video We’ve Ever Seen

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At Betabeat, we consider ourselves connoisseurs of the Kickstarter horror story. Usually, the strange videos we’ve come across have been poorly made home videos — honest attempts by clueless civilians. Sometimes though, you find that perfect marriage of high production value and complete WTFness.

The crowdfunding video for a productivity app called Wimble looks like Barney Stinton’s video resume meets The Room. In it, a Finnish man wearing all black errthang is chased through an urban dystopia by a swarm of flying clocks before discovering the almighty Wimble. Read More

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There’s a Kickstarter For a Documentary About People Addicted to Kickstarter

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Anyone with Facebook knows what it’s like to be solicited by some annoying friend for a Kickstarter campaign to fund their upcoming album or MFA film thesis. But beware: it turns out that sometimes, that spirit of charity can give way to compulsively giving money to every campaign that needs it.

Backers” is a possibly upcoming documentary about compulsive crowdfunders by Ana Barredo, a filmmaker and production manager. She originally set out to take a look at why people give money to crowdfunding projects in general, but stumbled upon a subset of users who seem unable to stop donating to hundreds of campaigns at a time. Read More

Beef in the Crowdfunding Game

Indiegogo’s ‘Scampaign’ Problem: Latest Crowdfunded Smartwatch Is Total Garbage

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Crowdfunding sites like Indiegogo and Kickstarter can be a great place to make impossible dreams come true. Some campaigns are total pipe-dreams, sure, but they at least they often have a few working test models and a real plan. Others are simply empty promises and total trash.

The latest dubious campaign is the Kreyos smartwatch, which promised a waterproof, voice-activated wearable device. As revealed by Android Police late last night, the project founders never delivered on their promise, refused refunds, and have since made off with the cash. Read More