What If...

What If… Yahoo Had Bought DoubleClick Before Google Could?

what if watcher

It was 1995 and Kevin O’Connor was sitting in a basement in suburban Atlanta with Dwight Merriman trying to figure out how to build a business on this new thing called the internet.

“We thought maybe car sales would be big. We figured porn would be huge, but we didn’t want to get into that. Eventually we settled on ad sales,” says Mr. O’Connor, who along with Dwight Merriman and Kevin Ryan, would go on to build the DoubleClick dynamic ad serving technology that became Silicon Alley’s biggest exit and the engine behind Google’s profits. Read More

Antisocial Media

Guard Your Facebooks and Twitters, NYPD Social Media Unit Is Now Official (Thanks for That, London!)


Back in June, Commissioner Ray Kelly revealed that the NYPD is just as likely as your ex-boyfriend to troll Facebook to see if you’ve been up to anything bad, at least the public events page. “We look at social networking. We’re very much focused on weekend parties,” said Mr. Kelly. Now, it seems, they’ve made it official.

Fresh off the heels of the Catch a Looter Tumblr that attempted to out rioters using political strife as an excuse to get a new iPad (or in some cases what looks like a Tanqueray bottle), The New York Post reports that the police have formed a new unit social media unit “to track troublemakers who announce plans or brag about their crimes on Twitter, MySpace and Facebook.” In London, rioters have been using both Twitter and BlackBerry messages to find targets and outwit the authorities. Read More