Vimeo, the New York-based video platform known for being the buttoned-up, besuited step-brother to the behemoth YouTube, announced two new features today aimed at empowering video creators to earn money for their work. The first is a virtual Tip Jar, which can be implemented across all Vimeo Plus and Vimeo Pro accounts beginning today, that allows viewers to reward creators for their hard work with cash donations via credit card or PayPal. Vimeo will retain a 15 percent cut of all tips.
“This is a feature that the product team has had in their minds for quite a while,” Vimeo CEO Kerry Trainor told us recently on a visit to the company’s headquarters, nestled in a spacious office stocked with lots of candy in the IAC building. Read More