Playing for Keeps
This morning, I logged on to my computer and looked for my Reader tab in my Google drop-down, and it was gone. All those years of devotion and suddenly the GOOG burying our history together. (Now you actually have to go to google.com/reader.) So you’ll have to excuse me if I don’t rush to embrace Google’s latest, greatest app: “Keep,” a new note-taking service.
Announced today in a blog post, Keep offers a replacement for your current, disorganized system of crumpled Post Its and emails to yourself:
Let’s just trademark all the four-letter words, shall we? At the end of September, New York-based AdKeeper sent a cease and desist letter to New York-based KeepIdeas, which owns a website called KeepRecipes. AdKeeper serves up a tiny blue-and-white ‘k’ on online ads so that users can file the advertisement away in the cloud in a little digital Keeper, while KeepRecipes serves up a little orange-and-black ‘k’ on recipes online so that cooks can save them for later. “Plainly, your company has chosen a name confusingly similar to the AdKeeper Marks in order to take advantage of the brand equity that AdKeeper has developed for virtually similar services,” AdKeeper says in its reads the cease and desist letter.