THE GOOG

Google Dances on Reader’s Grave With the Launch of ‘Keep’

(Photo: Google)

This morning, I logged on to my computer and looked for my Reader tab in my Google drop-down, and it was gone. All those years of devotion and suddenly the GOOG burying our history together. (Now you actually have to go to google.com/reader.) So you’ll have to excuse me if I don’t rush to embrace Google’s latest, greatest app: “Keep,” a new note-taking service.

Announced today in a blog post, Keep offers a replacement for your current, disorganized system of crumpled Post Its and emails to yourself: Read More

Playing for Keeps

Stop Keeping Things, Only AdKeeper Can Keep(TM) Things

Keepers: Mr. Michaelson, left; Mr. Kurnit.

Let’s just trademark all the four-letter words, shall we? At the end of September, New York-based AdKeeper sent a cease and desist letter to New York-based KeepIdeas, which owns a website called KeepRecipes. AdKeeper serves up a tiny blue-and-white ‘k’ on online ads so that users can file the advertisement away in the cloud in a little digital Keeper, while KeepRecipes serves up a little orange-and-black ‘k’ on recipes online┬áso that cooks can save them for later. “Plainly, your company has chosen a name confusingly similar to the AdKeeper Marks in order to┬átake advantage of the brand equity that AdKeeper has developed for virtually similar services,” AdKeeper says in its reads the cease and desist letter.

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