The Democratization of Everything

Trading as Videogame? $5 for Life as Kapitall Pushes Drag-and-Drop Investing


Kapitall is an online trading platform designed for the next generation of investors: kiddies who grew up on Xbox and Twitter. It’s interactive! It’s visually appealing! It’s social! The startup’s motto is, “If you can drag, and you can drop, you can trade.”

The Soho-based startup has been trucking along for almost four years, but it seems to be ramping up the customer hunt. We received a note from a rep pitching us on how Kapitall is “changing the game,” and the first thing we noticed after mousing over to the site was a red banner promising $5 for life for users who sign up by the end of March. The company also has two blogs—an investing news wire and a behind-the-scenes company blog—as well as an aggressive presence on Facebook, Twitter and YouTube, through which Kapitall evangelizes what may be the most dumbed-down investment platform ever. Read More