It's Groupon for _____
Moms love deals, and startups love moms. We haven’t seen this level of groupthink since Wroupon. Daily mom deal site Plum District, based in San Francisco, just announced a $20 million round of funding and the acquisition of daily mom deal site DoodleDeals. Sites that bill themselves as “Groupon for moms” include New York and Bay Area-based Juice in the City, Seattle-based Zulily, Mamapedia, SuburbanMomma,ThriftySeeker, BabyDealsDelJour and the trusty DealsForMommy.com (spokesmom: Delia).
“New York Moms to Battle Groupon By Becoming GroupMoms, Sourcing and Marketing Their Own Daily Deals,” says the headline on a press release from San Mateo-based Juice in the City, founded by New Yorker Philippa Smith, formerly an exec at HBO, and Sarah Eisner, formerly of Cisco. Juice in the City launched in two local New York markets this week, Brooklyn and Westchester County.
So how, on this, the day of the Groupon IPO, can we tell Juice learn from Groupon’s mishaps?
Army of Groupons
Juice in the City, a daily deal site for moms and local merchants, has raised $6 million in a series B led by Tandem Entrepreneurs.
But the funding announcement came on the same day Groupon filed initial paperwork for a $750 million IPO, on the heels of a nearly-billion dollar funding round.