Blog Lords

The Verge: How the Engadgeteers Broke Free of Aol and Built the Site They’d Been Dreaming Of

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The Verge launched yesterday in the early a.m. without a hitch: a sleek tech news site complete with longer analysis, forums, a product database and a Q&A with insanely-popular Apple blogger John Gruber to ensure a nice inaugural traffic boost.

“For me, this was an idea that was forming for a long time,” said Josh Topolsky, former Engadget editor and current editor and co-founder of the new site. The editor—Jimmy Fallon’s gadget consultant and electronic musician—was getting notes from co-workers as he spoke to Betabeat this morning by phone (“26, 27 editorially-focused employees? Okay, I’m being told it’s 29″).  Read More