Kickstarted

Hugely Successful Elevation Dock Kickstarter Project Apparently Just as Annoying to Use as Regular iPhone Docks [UPDATED]

(Photo: Kickstarter)

When the marketing peg for your Kickstarter project is that your product is less annoying to use than its competitor products, you probably want to deliver on that promise. The Portland-based Elevation Dock surpassed its funding goal back in February, raising almost $1.5 million, almost 20 times more than its $75,000 asking goal. The project’s premise was that, unlike other iPhone docks on the market, the Elevation Dock allows your iPhone to be easily lifted from the dock, without all that annoying shaking and yanking characterized by other docks. But according to Droplr cofounder Josh Bryant, the Elevation Dock is just as annoying to use as its competitors. Read More