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		<title>&#8216;Think Before Including Emoji in Every Text:&#8217; NYC Techies&#8217; New Year&#8217;s Resolutions</title>

		<comments>http://betabeat.com/2012/12/think-before-including-emoji-in-every-text-nyc-techies-new-years-resolutions/#comments</comments>
		<pubDate>Mon, 31 Dec 2012 12:53:12 -0400</pubDate>
					<link>http://betabeat.com/2012/12/think-before-including-emoji-in-every-text-nyc-techies-new-years-resolutions/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=75254</guid>
		<description><![CDATA[<p><div id="attachment_75262" class="wp-caption aligncenter" style="width: 524px"><img class=" wp-image-75262 " alt="(Photo: DeviantArt)" src="http://nyobetabeat.files.wordpress.com/2012/12/happy_new_year_2005_by_lirulin_yirth.jpeg" width="514" height="407" /><p class="wp-caption-text">(Photo: DeviantArt)</p></div></p>
<p>2012 was quite a year for the New York tech community. Several <a href="http://betabeat.com/2012/10/techstars-new-york-telenav-thinknear-mobile-ads-acquisition/">NYC</a> <a href="http://betabeat.com/2012/09/ebay-acquires-nyc-based-social-shopping-site-svpply/">startups</a> <a href="http://betabeat.com/2012/06/singleplatform-scores-a-valley-sized-exit-for-new-york-with-sale-to-constant-contact/">scored</a> <a href="http://www.businessinsider.com/indeed-an-almost-entirely-bootstrapped-job-search-giant-gets-a-monster-exit-2012-9">monster</a> <a href="http://betabeat.com/2012/08/venmo-acquired-by-braintree-andrew-kortina-accel/">exits</a>, while <a href="http://betabeat.com/topics/funding-fun/">others</a> raised millions to up their chances of scoring a ping pong table for the office. Whether or not that hotly debated <a href="http://betabeat.com/2012/05/everything-you-ever-wanted-to-know-about-why-were-definitely-in-a-bubble/">bubble</a> bursts, we imagine 2013 will be another exciting year for NYC's tech set. Here are some New Year's resolutions from some of the NYC tech community's boldest names.</p>
<p><!--more--><strong>Rachel Haot, NYC Chief Digital Officer</strong></p>
<p>1.      Cook more meals at home (FreshDirect and <a href="http://www.blueapron.com/" target="_blank">BlueApron</a>)</p>
<p>2.      Shop local (local goods on Etsy: <a href="http://on.nyc.gov/ZPpbIp" target="_blank">http://on.nyc.gov/ZPpbIp</a>)</p>
<p>3.      Read more books (both physical and digital: all three NYC public library systems now offer e-books)</p>
<p>4.      Volunteer more often (<a href="http://www.nycservice.org/#s" target="_blank">http://www.nycservice.org/#s</a>)</p>
<p>5.      Learn a new skill – like middle eastern <a href="http://www.skillshare.com/Middle-Eastern-Cooking/395967344/1319319773">cooking</a> or how to use a <a href="http://www.skillshare.com/Letterpress-From-digital-files-to-printing-ink-onto-paper/1013899250/1724303463">letterpress</a>.</p>
<p><strong>Ryder Ripps, Cofounder of <a href="http://www.okfoc.us/">OkFocus</a></strong></p>
<p>Work more, vroom bye haters.</p>
<p><strong>Mallory Blair, Cofounder of <a href="http://www.smallgirlspr.com/">Small Girls PR</a></strong></p>
<p>Identifying our year's wins and losses and using that information to create defined roles for new team members to hire in the first quarter. Then the rest of 2013 is  about running the business instead of being the business.</p>
<p><strong>Cindy Gallop, Founder of <a href="http://www.makelovenotporn.tv/">Make Love Not Porn</a></strong></p>
<p>1. To champion and help every entrepreneur who wants to change the world through sex....This is the one place with enormous potential for innovation, disruption, and colossal financial returns, that the tech world refuses to go. I want to help drive more open-mindedness in the tech community around startups to do with sex.</p>
<p>2. To identify and use anything that is the future of money and payments. This resolution is born out of the frustrations and difficulties we've had setting up our payments infrastructure for <a href="http://betabeat.com/2012/08/cindy-gallop-make-love-not-porn-ted-talks-sex-education/">MakeLoveNotPorn.tv</a>.</p>
<p>Those difficulties led us to spend a lot of time and effort researching and talking to fintech startups, with the result that I am now passionate about working with and using anyone/thing inventing the future of money, finance and payments, both in an MLNPTV context and also a personal context.</p>
<p><strong>Paul Berry, Cofounder of <a href="http://www.rebelmouse.com/">RebelMouse</a></strong></p>
<p>My resolution is to keep focused and clever and build the fundamental culture for RebelMouse to grow from.</p>
<p><strong>Christina DiRusso, PR Manager at <a href="http://www.livestream.com/">Livestream</a></strong></p>
<p>More: Reading, Engineering (currently learning to be a Livestream Encoding Engineer), Entertaining in, and exploring, my new Brooklyn hood, and Reality-TV watching. Less: Emailing, English (honing my Italian skills), Gchatting with my dad.</p>
<p><strong>Josh Miller, Cofounder of <a href="http://www.branch.com/">Branch</a></strong></p>
<p>Figure out how to get my (non-techie) roommates to be addicted to Branch, and learn how to rap so I can complement A-Flock's beat boxing (one of our engineers).</p>
<p><strong>Dave Winer, Software Developer and Writer</strong></p>
<p>My resolution for the New Year is: I will do what I can to make tech writing more literate. (Ed. Note: Read more about Mr. Winer's resolution <a href="http://threads2.scripting.com/2012/december/myTechNewYears">here</a>.)</p>
<p><strong>Ricky Robinett, Hacker at <a href="http://www.ordr.in/">Ordr.in</a></strong></p>
<p>Be the first hacker in <a href="http://www.xxlmag.com/"><em>XXL</em></a>.</p>
<p><strong>Jason Baptiste, Cofounder of <a href="http://www.onswipe.com/">OnSwipe</a></strong></p>
<p>On a personal level, I really want to get back into writing and blogging.  It's why I started Onswipe and lead to my book coming out.  On a professional level?  It's growing Onswipe in a revenue generating machine.  It's an aggressive goal and year, but we have the team + traction to do it.</p>
<p><strong>Jose Mejia, Editorial Director at Huge</strong></p>
<p>One of my resolutions, which I think a lot of people can relate to if they're honest with themselves, is to stop using work/being busy as an easy excuse for what are really just basic character flaws that I need to fix. If I can avoid issuing  "Sorry I'm running late, something came up at work" texts like they're stock in the Shitty Friend IPO, it'll be a good year.</p>
<p><strong>Alex Taub, Biz Dev Builder at <a href="http://www.dwolla.com/">Dwolla</a></strong></p>
<p>My New Years resolution is to be faster and better at creating relevant pop culture twitter parody accounts- a la @invisibleobama</p>
<p><strong>Suri Ratnatunga, Community Lead at <a href="http://www.sidetour.com/">Sidetour</a></strong></p>
<p>To take no cabs in 2013 unless I'm stranded/drunk in Brooklyn.</p>
<p><strong>Crystal Fawn, Community Engagement at <a href="http://www.atavist.com/">Atavist</a></strong></p>
<p>To read all the books that Stanley Kubrick based his films on.</p>
<p><strong>Taylor Lorenz, Social Media Specialist at <a href="http://www.mcgarrybowen.com/">McGarryBowen</a></strong></p>
<p>Stop and think before including emoji in every text message.</p>
<p><strong>Nitasha Tiku, Editor of Betabeat</strong></p>
<p>Make friends based on charger compatibility.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_75262" class="wp-caption aligncenter" style="width: 524px"><img class=" wp-image-75262 " alt="(Photo: DeviantArt)" src="http://nyobetabeat.files.wordpress.com/2012/12/happy_new_year_2005_by_lirulin_yirth.jpeg" width="514" height="407" /><p class="wp-caption-text">(Photo: DeviantArt)</p></div></p>
<p>2012 was quite a year for the New York tech community. Several <a href="http://betabeat.com/2012/10/techstars-new-york-telenav-thinknear-mobile-ads-acquisition/">NYC</a> <a href="http://betabeat.com/2012/09/ebay-acquires-nyc-based-social-shopping-site-svpply/">startups</a> <a href="http://betabeat.com/2012/06/singleplatform-scores-a-valley-sized-exit-for-new-york-with-sale-to-constant-contact/">scored</a> <a href="http://www.businessinsider.com/indeed-an-almost-entirely-bootstrapped-job-search-giant-gets-a-monster-exit-2012-9">monster</a> <a href="http://betabeat.com/2012/08/venmo-acquired-by-braintree-andrew-kortina-accel/">exits</a>, while <a href="http://betabeat.com/topics/funding-fun/">others</a> raised millions to up their chances of scoring a ping pong table for the office. Whether or not that hotly debated <a href="http://betabeat.com/2012/05/everything-you-ever-wanted-to-know-about-why-were-definitely-in-a-bubble/">bubble</a> bursts, we imagine 2013 will be another exciting year for NYC's tech set. Here are some New Year's resolutions from some of the NYC tech community's boldest names.</p>
<p><!--more--><strong>Rachel Haot, NYC Chief Digital Officer</strong></p>
<p>1.      Cook more meals at home (FreshDirect and <a href="http://www.blueapron.com/" target="_blank">BlueApron</a>)</p>
<p>2.      Shop local (local goods on Etsy: <a href="http://on.nyc.gov/ZPpbIp" target="_blank">http://on.nyc.gov/ZPpbIp</a>)</p>
<p>3.      Read more books (both physical and digital: all three NYC public library systems now offer e-books)</p>
<p>4.      Volunteer more often (<a href="http://www.nycservice.org/#s" target="_blank">http://www.nycservice.org/#s</a>)</p>
<p>5.      Learn a new skill – like middle eastern <a href="http://www.skillshare.com/Middle-Eastern-Cooking/395967344/1319319773">cooking</a> or how to use a <a href="http://www.skillshare.com/Letterpress-From-digital-files-to-printing-ink-onto-paper/1013899250/1724303463">letterpress</a>.</p>
<p><strong>Ryder Ripps, Cofounder of <a href="http://www.okfoc.us/">OkFocus</a></strong></p>
<p>Work more, vroom bye haters.</p>
<p><strong>Mallory Blair, Cofounder of <a href="http://www.smallgirlspr.com/">Small Girls PR</a></strong></p>
<p>Identifying our year's wins and losses and using that information to create defined roles for new team members to hire in the first quarter. Then the rest of 2013 is  about running the business instead of being the business.</p>
<p><strong>Cindy Gallop, Founder of <a href="http://www.makelovenotporn.tv/">Make Love Not Porn</a></strong></p>
<p>1. To champion and help every entrepreneur who wants to change the world through sex....This is the one place with enormous potential for innovation, disruption, and colossal financial returns, that the tech world refuses to go. I want to help drive more open-mindedness in the tech community around startups to do with sex.</p>
<p>2. To identify and use anything that is the future of money and payments. This resolution is born out of the frustrations and difficulties we've had setting up our payments infrastructure for <a href="http://betabeat.com/2012/08/cindy-gallop-make-love-not-porn-ted-talks-sex-education/">MakeLoveNotPorn.tv</a>.</p>
<p>Those difficulties led us to spend a lot of time and effort researching and talking to fintech startups, with the result that I am now passionate about working with and using anyone/thing inventing the future of money, finance and payments, both in an MLNPTV context and also a personal context.</p>
<p><strong>Paul Berry, Cofounder of <a href="http://www.rebelmouse.com/">RebelMouse</a></strong></p>
<p>My resolution is to keep focused and clever and build the fundamental culture for RebelMouse to grow from.</p>
<p><strong>Christina DiRusso, PR Manager at <a href="http://www.livestream.com/">Livestream</a></strong></p>
<p>More: Reading, Engineering (currently learning to be a Livestream Encoding Engineer), Entertaining in, and exploring, my new Brooklyn hood, and Reality-TV watching. Less: Emailing, English (honing my Italian skills), Gchatting with my dad.</p>
<p><strong>Josh Miller, Cofounder of <a href="http://www.branch.com/">Branch</a></strong></p>
<p>Figure out how to get my (non-techie) roommates to be addicted to Branch, and learn how to rap so I can complement A-Flock's beat boxing (one of our engineers).</p>
<p><strong>Dave Winer, Software Developer and Writer</strong></p>
<p>My resolution for the New Year is: I will do what I can to make tech writing more literate. (Ed. Note: Read more about Mr. Winer's resolution <a href="http://threads2.scripting.com/2012/december/myTechNewYears">here</a>.)</p>
<p><strong>Ricky Robinett, Hacker at <a href="http://www.ordr.in/">Ordr.in</a></strong></p>
<p>Be the first hacker in <a href="http://www.xxlmag.com/"><em>XXL</em></a>.</p>
<p><strong>Jason Baptiste, Cofounder of <a href="http://www.onswipe.com/">OnSwipe</a></strong></p>
<p>On a personal level, I really want to get back into writing and blogging.  It's why I started Onswipe and lead to my book coming out.  On a professional level?  It's growing Onswipe in a revenue generating machine.  It's an aggressive goal and year, but we have the team + traction to do it.</p>
<p><strong>Jose Mejia, Editorial Director at Huge</strong></p>
<p>One of my resolutions, which I think a lot of people can relate to if they're honest with themselves, is to stop using work/being busy as an easy excuse for what are really just basic character flaws that I need to fix. If I can avoid issuing  "Sorry I'm running late, something came up at work" texts like they're stock in the Shitty Friend IPO, it'll be a good year.</p>
<p><strong>Alex Taub, Biz Dev Builder at <a href="http://www.dwolla.com/">Dwolla</a></strong></p>
<p>My New Years resolution is to be faster and better at creating relevant pop culture twitter parody accounts- a la @invisibleobama</p>
<p><strong>Suri Ratnatunga, Community Lead at <a href="http://www.sidetour.com/">Sidetour</a></strong></p>
<p>To take no cabs in 2013 unless I'm stranded/drunk in Brooklyn.</p>
<p><strong>Crystal Fawn, Community Engagement at <a href="http://www.atavist.com/">Atavist</a></strong></p>
<p>To read all the books that Stanley Kubrick based his films on.</p>
<p><strong>Taylor Lorenz, Social Media Specialist at <a href="http://www.mcgarrybowen.com/">McGarryBowen</a></strong></p>
<p>Stop and think before including emoji in every text message.</p>
<p><strong>Nitasha Tiku, Editor of Betabeat</strong></p>
<p>Make friends based on charger compatibility.</p>
]]></content:encoded>
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		<title>Here&#8217;s How Not to Reference Sandy in Your Lifestyle Newsletter</title>

		<comments>http://betabeat.com/2012/11/heres-how-not-to-reference-sandy-in-your-lifestyle-newsletter/#comments</comments>
		<pubDate>Mon, 05 Nov 2012 14:41:27 -0400</pubDate>
					<link>http://betabeat.com/2012/11/heres-how-not-to-reference-sandy-in-your-lifestyle-newsletter/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=69060</guid>
		<description><![CDATA[<p><div id="attachment_69066" class="wp-caption alignleft" style="width: 265px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-1-17-46-pm.png"><img class="size-medium wp-image-69066" title="Screen shot 2012-11-05 at 1.17.46 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-1-17-46-pm.png?w=255" height="300" width="255" /></a><p class="wp-caption-text">(Screencap: Thrillist)</p></div></p>
<p>Last week, startups across New York City <a href="http://betabeat.com/2012/11/a-roundup-of-techie-do-gooders-how-nyc-startups-are-helping-the-sandy-relief-effort/">galvanized</a> to help support the victims of Hurricane Sandy, establishing coworking spaces, volunteer groups and easy ways for users to donate to recovery efforts. But it's a new week, one where the subways are mostly running normally and many across the city have their electricity back. As the sense of helplessness brought by Sandy fades, the internet's penchant for irony and offensive jokes has come roaring back. The first (and undoubtedly not the last) company to fall into this tasteless trap? New York-based daily email service <a href="http://www.thrillist.com/">Thrillist</a>.</p>
<p><!--more-->In <a href="https://sphotos-b.xx.fbcdn.net/hphotos-prn1/552240_10151110970280009_1142403104_n.jpg">a recommendation</a> for Fletcher's Brooklyn Barbeque sent out via email to its New York subscribers today, Thrillist included this delightful description:</p>
<blockquote><p>Homeless thanks to the hurricane? Want to get away from the unshowered people staying at your apartment, because they're homeless thanks to the hurricane? Been without St. Louis ribs for <em>four long days</em>, thanks to the hurricane? Then get yourself over to Fletcher's, the brisket-y baby of a guy who goes by BBQ Billy, and is currently smoking meats in a 2,600lb pit.</p></blockquote>
<p>Considering that Mayor Bloomberg <a href="http://www.dnainfo.com/new-york/20121104/new-york-city/up-40000-new-yorkers-left-homeless-after-hurricane-sandy-mayor-says">announced</a> yesterday that 40,000 New Yorkers were rendered homeless by Sandy, the joke falls a little flat.</p>
<p><a href="https://twitter.com/JoseRMejia/status/265514142306283520">Some</a> Twitter <a href="https://twitter.com/HyunINC/status/265518509465944064">users</a> were <a href="https://twitter.com/CliffordEndo/status/265453138901880832">upset</a> with Thrillist's choice of language:</p>
<p><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-23-59-pm.png"><img class="aligncenter size-full wp-image-69062" title="Screen shot 2012-11-05 at 2.23.59 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-23-59-pm.png" height="99" width="462" /></a></p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-32-pm.png"><img class="aligncenter size-full wp-image-69063" title="Screen shot 2012-11-05 at 2.24.32 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-32-pm.png" height="84" width="507" /></a><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-45-pm.png"><img class="aligncenter  wp-image-69064" title="Screen shot 2012-11-05 at 2.24.45 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-45-pm.png" height="178" width="401" /></a></p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-54-pm.png"><img class="aligncenter  wp-image-69065" title="Screen shot 2012-11-05 at 2.24.54 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-54-pm.png" height="199" width="394" /></a></p>
<p style="text-align:left;">The offending copy appears to have been <a href="http://www.thrillist.com/food/new-york/ny/11215/brooklyn/fletchers-brooklyn-barbecue_american_bbq_good-for-groups">replaced</a> on Thrillist's website with something a little more PC.</p>
<p style="text-align:left;">"Yeah, we're a little embarrassed by that actually -- we're always trying to toe the line of edgy humor and we pretty quickly realized we'd actually gone over the cliff with those jokes," Thrillist cofounder and editor in chief Adam Rich told Betabeat. "Contrary to what our tone might have suggested, we are taking this storm very seriously (most of our own employees have been impacted in one way or another) and we're actually in the process of planning a clothing drive through JackThreads to do our part in helping out the relief effort."</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_69066" class="wp-caption alignleft" style="width: 265px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-1-17-46-pm.png"><img class="size-medium wp-image-69066" title="Screen shot 2012-11-05 at 1.17.46 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-1-17-46-pm.png?w=255" height="300" width="255" /></a><p class="wp-caption-text">(Screencap: Thrillist)</p></div></p>
<p>Last week, startups across New York City <a href="http://betabeat.com/2012/11/a-roundup-of-techie-do-gooders-how-nyc-startups-are-helping-the-sandy-relief-effort/">galvanized</a> to help support the victims of Hurricane Sandy, establishing coworking spaces, volunteer groups and easy ways for users to donate to recovery efforts. But it's a new week, one where the subways are mostly running normally and many across the city have their electricity back. As the sense of helplessness brought by Sandy fades, the internet's penchant for irony and offensive jokes has come roaring back. The first (and undoubtedly not the last) company to fall into this tasteless trap? New York-based daily email service <a href="http://www.thrillist.com/">Thrillist</a>.</p>
<p><!--more-->In <a href="https://sphotos-b.xx.fbcdn.net/hphotos-prn1/552240_10151110970280009_1142403104_n.jpg">a recommendation</a> for Fletcher's Brooklyn Barbeque sent out via email to its New York subscribers today, Thrillist included this delightful description:</p>
<blockquote><p>Homeless thanks to the hurricane? Want to get away from the unshowered people staying at your apartment, because they're homeless thanks to the hurricane? Been without St. Louis ribs for <em>four long days</em>, thanks to the hurricane? Then get yourself over to Fletcher's, the brisket-y baby of a guy who goes by BBQ Billy, and is currently smoking meats in a 2,600lb pit.</p></blockquote>
<p>Considering that Mayor Bloomberg <a href="http://www.dnainfo.com/new-york/20121104/new-york-city/up-40000-new-yorkers-left-homeless-after-hurricane-sandy-mayor-says">announced</a> yesterday that 40,000 New Yorkers were rendered homeless by Sandy, the joke falls a little flat.</p>
<p><a href="https://twitter.com/JoseRMejia/status/265514142306283520">Some</a> Twitter <a href="https://twitter.com/HyunINC/status/265518509465944064">users</a> were <a href="https://twitter.com/CliffordEndo/status/265453138901880832">upset</a> with Thrillist's choice of language:</p>
<p><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-23-59-pm.png"><img class="aligncenter size-full wp-image-69062" title="Screen shot 2012-11-05 at 2.23.59 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-23-59-pm.png" height="99" width="462" /></a></p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-32-pm.png"><img class="aligncenter size-full wp-image-69063" title="Screen shot 2012-11-05 at 2.24.32 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-32-pm.png" height="84" width="507" /></a><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-45-pm.png"><img class="aligncenter  wp-image-69064" title="Screen shot 2012-11-05 at 2.24.45 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-45-pm.png" height="178" width="401" /></a></p>
<p style="text-align:center;"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-54-pm.png"><img class="aligncenter  wp-image-69065" title="Screen shot 2012-11-05 at 2.24.54 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-05-at-2-24-54-pm.png" height="199" width="394" /></a></p>
<p style="text-align:left;">The offending copy appears to have been <a href="http://www.thrillist.com/food/new-york/ny/11215/brooklyn/fletchers-brooklyn-barbecue_american_bbq_good-for-groups">replaced</a> on Thrillist's website with something a little more PC.</p>
<p style="text-align:left;">"Yeah, we're a little embarrassed by that actually -- we're always trying to toe the line of edgy humor and we pretty quickly realized we'd actually gone over the cliff with those jokes," Thrillist cofounder and editor in chief Adam Rich told Betabeat. "Contrary to what our tone might have suggested, we are taking this storm very seriously (most of our own employees have been impacted in one way or another) and we're actually in the process of planning a clothing drive through JackThreads to do our part in helping out the relief effort."</p>
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