Startup Gives People What They’ve Always Wanted: Ads to Wipe Your Butt With


Perhaps disgruntled Yammer CEO David Sacks was right. With so few good ideas out there to execute on, perhaps we really are in the twilight of Silicon Valley. And even if a company does have a good idea, don’t even mention the M word (monetization, spoken in a whisper), lest you incite the rabid boos of the NYC tech set.

But we have to imagine that this end-times mentality is what led a Michigan startup to hinge its entire business on getting companies to advertise on toilet paper. It’s a more literal take on the term “crappy advertising.” Read More