today in travel
In the past week, the name Elizabeth Gallagher has gone viral.
In case you missed it, it all began when Torontonian Jordan Axani booked tickets for a round-the-world trip with his then-girlfriend, Elizabeth Gallagher. The pair broke up before they could take their journey, and Mr. Axani — who who didn’t want to go to the trouble of changing the names on the tickets, but also didn’t want to cancel them altogether — took to Reddit to find another Canadian with the same name as his former paramour who might like to score some amazing plane rides for free.
The week-long anticipation is finally over. Jordan Bishop, the Toronto man behind the Internet’s first blind crowdfunding campaign, has finally revealed his mystery product: greeting cards.
Mr. Bishop launched the crazy — but also genius — Crowdtilt campaign last Wednesday, wherein he proclaimed, “I’m going to do something I’ve never seen done before: I’m going to sell you my product before I tell you what it is.”
“I’m going to do something I’ve never seen done before,” Jordan Bishop wrote in a Medium post on Wednesday. “I’m going to sell you my product before I tell you what it is.”
Mr. Bishop is the founder of what he claims is the Internet’s first blind crowdfunding campaign, which launched Wednesday. To clarify, Mr. Bishop is asking the Internet to buy his product without even telling people what, exactly, they’re paying for.