Teach Me How to Startup
The tide of technology has advanced so far that even America’s literary novelists can’t avoid the subject. Take, for example, Gary Shteyngart, who recently roamed the city wearing Google Glass on behalf of the New Yorker.
And so, today, the Guardian has published a rambling essay from Freedom author Jonathan Franzen. But rather than simply bitching about Twitter for 800 words, he apparently decided to go high-concept. Hence an opaque piece examining our age through the eyes of fin-de-siecle Viennese writer Karl Kraus. It’s an excerpt from a full-length book, in case you want to go real deep on the topic.
Uh, congrats about your 5 on the AP Modern European History exam, J-Franz?
Less than a day since it switched out of private beta, Branch is already proving that its civilized discussion platform can house more than dry tech speculation or a chorus of bubble cant. Today, fellow Betaworker Lauren Leto used to platform to ask the question burning up literary hearts across New York City: Fuck, Marry, Kill the Jonathans (i.e. authors Jonathan Franzen, Jonathan Safran Foer, and Jonathan Lethem).
After six years, Twitter announced today that it will be updating its little blue bird. In fact, the company is dispensing with bubbled typefaces and lower-case t’s altogether for a more symbolic logo. “From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.),” writes creative director Doug Bowman.
Some likened the more aerodynamic redesign to Twitter’s new business model. With a rumored $1 billion in sales expected in 2014, “It’s fitting that the Twitter bird is looking skyward and has a new professional haircut,” says TechCrunch.
But on careful reading, the oddly high-minded announcement (about lopping off a few feathers) could also be read like a coded plea to Twitter’s most curmudgeonly critic, noted bird obsessive Jonathan Franzen.