Partnerships

Birchbox Teams Up With Gwyneth Paltrow’s Goop for Special-Edition Box and Online Shop

(Photo: Birchbox)

After acquiring its French competitor JolieBox last month, Birchbox announced a new partnership today with Gwyneth Paltrow’s lifestyle site, Goop. The limited edition box, which will be sent out to subscribers this October, will be curated by the team at Goop. Since the box comes with sample-size products, Birchbox will also be offering a special edition online store where users can buy the full size item. Read More