THE GOOG

Google Apparently Totally Psyched About Travel Guides, Buys Frommer’s

It's a new day, baby. (Photo: flickr.com/annszyp)

Could it be that Google hath the heart of a heretic and therefore doubts the power of that staple of Internet culture, the user-generated review? The Wall Street Journal reports that the company is buying travel guide maker Frommer’s from John Wiley and Sons, with an eye toward further beefing up its local reviews.

This comes on the heels of the company’s acquisition of restaurant review juggernaut Zagat.

No word on price yet, and it’s not clear whether those doorstoppers will continue to exist in print form. The whole brand might simply be folded into Zagat, which we’re sure employees of the storied Frommer’s brand will be simply thrilled about. Bernardo Hernandez, Zagat’s managing director of product management, told the Journal: Read More