Q&A

‘Big Data’ Sounds Scarier Than It Really Is, Says Marketing CEO

David Steinberg, CEO of Zeta Interactive.

Big data: it’s a term that tends to make people nervous, conjuring images of NSA surveillance and massive privacy hacks.

But those who work in big data will argue otherwise. Earlier this month, we spoke with David A. Steinberg, CEO of Zeta Interactive, a big data marketing platform he founded in 2007 with former Apple CEO John Sculley. Zeta Interactive helps its clients — like T Mobile, US Airways and Time Inc. — harness the copious data they regularly collect from their customers, and send out more effective, targeted advertisements.  Read More

Linkages

Booting Up: We Need to Protect the Queen as Startups Flock to London

She LOVES apps.(Photo by Ian Gavan/WPA Pool/Getty Images)

Former Apple CEO John Sculley is reportedly mulling a bid for BlackBerry. [Globe and Mail]

YouTube is planning to a service that’s described as “Spotify with video” later this year. [Billboard]

Amazon’s entry into the set-top box game might miss its scheduled holiday deadline as it scrambles with development delays. [The Verge]

Suck it Silicon Prairie: London is the new leader in patting itself on the back for nurturing tech startups. [New York Times]

ICANN is approving several new top-level domains in the next few weeks including شبكة, 游戏 and онлайн. [BBC]