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Bonobos Rep: We Got Clusterfucked on Cyber Monday

The Bonobos 404 page.

File this under how to handle an epic fail. We didn’t even know Bonobos had had an epic fail on Cyber Monday until we got our Quora newsletter this week, in which the top question was: “Why did Bonobos have such an epic fail on Cyber Monday 2011?” Apparently, the e-retailer was overwhelmed with traffic for its up to 60 percent off discounts and had to take down its site for days. But before it could, the startup accidentally charged customers who hadn’t made orders, served up agonizing slowness and surfaced repeated 404 errors—a nightmare for a company that strives for Zappos-esque customer service. Read More