Old Dogs Learn New Tricks

Gilt Groupe’s New Men’s Site Get’s Cozy With GQ, Like All Up In There

john_auerbach

Gilt Groupe just announced that its new men’s site, Park & Bond‒ a name that practically drips with the silver-spooned sound of privilege‒ will be partnering with Conde Nast’s GQ magazine on an e-commerce strategy. Not only will Park & Bond host an online store that features products “handpicked from the pages of the magazine by the editors of GQ.” But starting with the September issue, GQ is also promoting the venture in its pages and on GQ.com to drive readers to Park & Bond. Betabeat talked to Park & Bond president John Auerbach (Gilt employee no. 5), on the phone from the Pitti Immagine Uomo show in Italy, about the partnership‒and the genesis of that name. Read More